Race Against Blood Cancer

Stem cell and bone marrow transplants are now regularly used as a curative treatment for patients with blood cancer, such as lymphoma, myeloma and leukaemia. However, only one in four people with blood cancer find a matching donor in their family, so many people are reliant on a donation from a stranger. The chances of finding a donor vary greatly; of the 2,000 people in the UK currently searching for a transplant, only 50% will find a successful match. Not only that, but if you are a black, Asian or minority ethnic (BAME) blood cancer patient, you have a significantly lower chance of finding a suitably matched donor due to the lack of diversity of the stem cell register; while White Northern Europeans needing a donor have a 69% chance of a best possible stem cell match, people from a BAME background have just a 20% chance of achieving the same. We want all blood cancer patients to have an equal chance of finding a best-possible stem cell donor match. Our ultimate goal is to increase the total number of people on the stem cell and bone marrow register, with a particular emphasis on increasing the sign up from minority groups – whether defined by race, ethnicity or gender – who are vastly underrepresented on the donor registry at present.

Strategic Marketing Support for Cycle Event in May 2020

Jan 24, 2020

One of our supporters - an ex-professional footballer who played at both premiership and national level, is undertaking a 555 mile cycle ride next May in order to raise both funds for the charity (target £50,000) and awareness of the issues surrounding stem cell and bone marrow donation in the UK. In an ideal world, we would like to get some pro-bono marketing support to help us to put together a strategy for the campaign, as well as securing us the media attention that we feel this event deserves. Having said that, any support you can offer to this project is welcomed.

Cause

Race Against Blood Cancer

Skills Required

  • Strategic Marketing
  • Business Development
  • Concept Development
  • Pr

Posted on Nov 19, 2019

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