Meet The Team

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Paul Skinner

Founder and Director

Paul created Pimp My Cause and has led the platform to creating over £20 million of social value, making pro bono marketing accessible to over 2,700 charities and social enterprises. 

He believes passionately in the role of marketing in identifying needs, formulating solutions and engaging support for those solutions in addressing social and environmental challenges as well as commercial ones and believes that marketers and good causes have a lot to learn from each other.

Paul is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success, which was published by Little, Brown in June 2018.

He also runs the Agency of the Future through which he has pioneered the concept of Collaborative Advantage as a radical alternative to Competitive Advantage for a more inter-connected world.

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Anna Mullenneaux

Chief Matchmaker

Anna runs the pro bono marketing platform and from the beginning has led member engagement, community support and the marketing of the platform.

Through her work Anna makes it easy for any marketer to find a cause to support using their marketing skills and works with marketing teams to expand their marketing capabilities while helping great causes. And she specialises in helping causes find the right marketers and organisation to provide the pro bono marketing support they need to grow and achieve their goals.

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Steve Walker

Advisory Board Chairman

Steve Walker has 25 years marketing experience in the tech and communications industries and as Chief Marketing Officer of Sony Mobile Communications was responsible for the successful global launch of the world famous Sony brand into the dynamic smartphone industry.

He believes strongly in the power of brands, communication and story-telling to transform businesses and social enterprises. He speaks and blogs frequently on the subjects of brand and marketing leadership and is passionate about helping individuals and teams to develop to their full potential.

Steve chairs the Pimp My Cause advisory board and provides particular support with designing programmes that help businesses to develop their marketing talent by undertaking the challenge of cause marketing.

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Khalid Aziz

Advisory Board Member

Khalid Aziz is currently Marketing Director of BizSpace and has 20 years of marketing experience with previous roles at TLC Marketing Worldwide, O2, Orange and Lycamobile. He has both UK and international marketing experience and operational, strategic and commercial trade marketing experience.

He established O2 as the ‘home of text’ and Orange as then home of ‘The Animal Talk Plans’. He managed to drive both O2 and Orange to leading market positions in the Pay Monthly acquisition market. He also helped drive first to market launches at Orange Group for Mobile NFC, mobile Wi-Fi Calling and HD Mobile voice.

In 2015, he achieved an MBA with Distinction from the University of Warwick and won the ‘Rising Star of the Year’ winner at the 2017 British Muslim Awards.

Khalid is dedicated to driving customer centricity, digitalisation and collaborative advantage in organisations.

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Celia Pronto

Advisory Board Member

Celia is currently the Managing Director of Love Home Swap and she was previously Chief Customer Officer at Casual Dining Group and Group Marketing and E-Commerce Director at Ford Retail Group, where she was the first female appointed to the board.

She started her career at consumer goods giant Unilever, and she has since worked in a variety of start-ups and multinational organisations in the travel, hospitality and leisure sectors, including Rank Group, STA Travel, Livebookings and InterContinental Hotels Group.

She is a founder member of the London Chapter of the 2% club and Guardian Women in Leadership, as well as an active mentor and advocate of growing the pipeline of female talent.

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Catherine Cherry

Advisory Board Member

Catherine is Head of Fundraising at NSPCC. Before moving to the charity sector she worked for Sony for over 14 years, ending her time there as Marketing Director of the UK, Ireland and the Netherlands.

Catherine’s interest in supporting good causes led her to run two Pimp My Cause Challenges programmes with her Sony Mobile team, which inspired her to personally support London Village Network with their marketing and communications.

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Stuart Wilson

Advisory Board Member

Stuart is an Associate Partner at Food Strategy Associates.

Prior to this, Stuart enjoyed almost 30 years working with some of the world’s favourite food brands. He was previously Chief Marketing Officer and then as Chief Commercial Officer at Burton’s Biscuits. And during his time there they were awarded the Marketing Excellence Award for Marketing Leadership.

Prior to Burton’s, Stuart held increasingly senior Marketing and Strategy positions with Cadbury, Kraft Foods and Premier Foods in various UK, International (New York) and European (Zurich) roles.

Stuart is also a Fellow of the Marketing Society and a Member of the Marketing Group of Great Britain.

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Sarah Speake

Advisory Board Member

Sarah Speake is the Founder of Speake Up Consulting and was perviously Chief Marketing Officer of Truphone, Chief Marketing Officer of Clear Channel and Director of Commercial Marketing & Research at ITV. She has spent over 20 years working in media across a variety of international and local sales and marketing roles. Sarah’s career includes 11 years working for technology media owners before joining Google, where she enjoyed 4 years as Technology Sales Director and 3 years as Strategic Marketing Director. She also sat on the Board of Carat Business for 2 years.

As a passionate Marketer Sarah sits on the Board of the Marketing Society and is proud to be a member of WACL. She is also a qualified mentor and coach, having gained her Professional Accreditation in Coaching at Henley Business School. She currently mentors for The Marketing Academy and The Cherie Blair Foundation. She also sits on the board of Missing People.

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Rachel Botsman

Ambassador for a Collaborative Society

Rachel Botsman is a social innovator who writes, consults and speaks on the power of collaboration and sharing through network technologies.

She has inspired a new consumer economy with her influential book What's Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. TIME Magazine recently called Collaborative Consumption one of the "10 Ideas That Will Change The World".

Her thinking on how technology will change how we work, consume and live has featured in WIRED, The Guardian, Harvard Business Review, CNN, New York Times, The Economist and Fast Company.

A former director at President Clinton’s Foundation, Rachel founded the Collaborative Lab, a leading source of strategic support for businesses, governments and entrepreneurs who want to change the world.

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Rory Sutherland

Ambassador for Behaviour Change

Rory is the Vice Chair of Ogilvy UK and The Spectator's Wiki Man.

One of his first jobs in marketing was on the account of a little known company called Microsoft which led him to become one of the first ad men to truly understand the potential of digital and to merge marketing with internet technology. This fuelled his meteoric rise to some of the top jobs in advertising. More recently he has become a world-leading proponent of behavioural economics and how it can be used to re-invent our approach to marketing with a greater understanding of how people actually make decisions. His expert knowledge and forward-thinking approaches have continuously inspired his contemporaries, delivered by way of his 'The Wiki Man' column at The Spectator, his blog with Campaign Brand Republic and his many keynote talks at major conferences including TED.

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Sir Tom Shebbeare

Ambassador for Private and Voluntary Sector Collaboration

For over twenty years Tom was The Prince of Wales's principal adviser on charitable affairs. Having joined His Royal Highness as the first Director of The Prince's Trust in 1988, he became the Director of The Prince's Charities (the largest multi-cause charitable enterprise in the UK) in 2004.

From 1980 to 1987 Tom was a member of the Secretariat of The Council of Europe in Strasbourg.

Tom is now Chairman of Virgin Money Giving and award-winning documentary maker Spring Films.

He is a Director of CIM Investment Management and of Delphis-Eco Ltd, a Trustee of The Prince's Charitable Foundation (China), The Turquoise Mountain Foundation (Afghanistan) and Queens College London, and a Fellow of Green-Templeton College Oxford.

Tom was knighted in 2003.

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Melody Hossaini

Social Enterprise Ambassador

Melody is CEO of the multi-award winning social enterprise, InspirEngage International. She is one of the leading youth sector figures in the UK having reached over a million young people in over 100 countries. At 13, she helped establish a leading democratic youth organisation, and in 2005 made history becoming the first female (and ethnic minority) to be elected Chair of its Board of Trustees. She has been trained by Archbishop Desmond Tutu and former vice-president Al Gore and her work with the Commonwealth Heads of Government has even featured in the Queen’s Christmas day speech.

In 2011, Melody was the first ever Social Entrepreneur to compete on the BBC’s Apprentice and was described by Lord Sugar as “a woman of exceptional ability”. Melody works with Pimp My Cause on social enterprise and youth development.

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Strategic Counsel

aladin has been a core part of Pimp My Cause since its launch playing a vital role in helping us to innovate and develop our network. He has shared the experience of a career which is immune to categorisation, ranging as it does from international public diplomacy to interdisciplinary arts practice. aladin has been a leading and bipartisan figure in the civic ecology of the UK for the past two decades: he is currently strategic counsel to the Big Society, consults widely on civil society initiatives globally and as Chair of the Cultural Strategy Group for London for Mayor Livingstone was in charge of creating the first integrated cultural strategy for any capital city.

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Roy Sandbach

Ambassador for Partnership Innovation

Having been at the forefront of brand innovation with Procter & Gamble for 30 years, Roy is now the Immediate Past-President of the Industry and Technology Division of the Royal Society of Chemistry (RSC)​;​ he sits on the board of the National Centre for Universities and Business​; he​ chairs Northern Accelerator, the research commercialisation programme for the North East England universities, Newcastle University, Durham University, Northumbria University and Sunderland Universit​y; and h​e sits on the board of the Technology Services Association (TSA​)​, the trade association for technology-enabled care.

He is experienced in working across the globe with multinationals, SMEs and NGOs. One of his inventions alone became a 100MM$ business in the US and he has created several business programmes aiming to bring base-of-pyramid populations out of their extreme poverty.

Roy is passionate about collaborative innovation as a force for good and supports Pimp My Cause in terms of our innovation and brand strategy. He is committed to building our impact through his worldwide network of collaborators and his constant challenge to us is "where next ?"!

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Adrian West

Collaborative Design Adviser

Adrian co-founded the shared virtual realities research group at the University of Manchester. He led European and UK contributions in psychology and computer science, and was an expert project reviewer in technology for the European Commission. Adrian ran a team of engineers at a venture capital funded research spin-off company sold to IBM in 2008. He has inspired some 200 cross-disciplinary research teams, spent time as research director for a thinking skills organisation, and now facilitates thinking for corporations. The thread linking this all together is 'mind' and how working together can be more constructively enjoyable for us all – with technology, or without.

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Sophie Brown

Collaborative Design Adviser

Sophie studied Fine Art at Edinburgh University, and has run her own technology-based graphics company. She is a qualified Landscape Designer who has run contracts for Manchester Airport, charitable regeneration agencies and regional developments in the North West, and has managed substantial community engagement in the design and planning process. Sophie has held professional roles in planning within Government, and been Creative Director for a world-wide innovation brand. She is passionate about designing visual communications and thinking processes to facilitate positive change through creative collaboration.


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Jeanette Clement


Jeanette designed the Pimp My Cause website and has provided pro bono support to our causes. She has over 20 years of Graphic Design experience, has run her own design practice, Clement Graphics, and is now Head of Inclusive Design at BT.


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