AFFCAD UK’s identity is defined by its founding mission to support AFFCAD, a grassroots organisation supporting the community in Bwaise, one of Uganda's poorest slum areas. However, since our inception six years ago, we have evolved into a larger and more capable organisation, requiring its own strategic direction and priorities. Our vision is a world where young people can grow up free from extreme poverty. In order to achieve this, we seek to create long-term partnerships, engage young people in the UK and generate awareness and sustainable income to tackle the causes of poverty in Kampala’s slum communities.

Digital Marketing Strategy

Jul 02, 2021

AFFCAD UK is a small team of 10, who is a friendly and committed organisation supporting charitable activities in Uganda. We are 100% volunteer led so everyone has a day job! We would like to find someone who can help review our current activity including a full audit of our website, to help us create an overall digital marketing strategy that will increase our online awareness amongst our target audience and improve our fundraising efforts. Estimated time: 4-5 days (we are open to your recommendation on this) We are looking for guidance on our strategy – but if you are also interested in helping us implement your recommendations, please let us know. We can share a detailed brief but we need help with SEO & keywords strategy; Review of our Google Ads account; Review & SEO optimisation of our website; Ideas to increase online fundraising. We are looking for someone with great energy, fresh ideas and who shares our mission for a world where children can grow up free from extreme poverty.



Skills Required

  • Marketing
  • Strategic Marketing
  • Seo
  • Social Media Marketing

Posted on Apr 07, 2021


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