The following feature in "The Week in Marketing" section of Brand Republic's Marketing Magazine announced the Pimp My Cause launch alongside major brand initiatives by the likes of Cadbury's and Procter and Gamble:
Marketing Magazine 15 June 2011 page 10
Pimp My Cause, a web-based platform offering professional marketing support for charities, NGOs, Social enterprises and citizen organisations, launched last week. The platform will also offer a Twitter helpdesk and a 'Hall of Fame', featuring member-nominated awards.
The Apprentice candidate Alex Epstein will front the initiative's first campaign, contributing a brand-management strategy to charity UK Youth.