An Inspiring Design Makeover for SportInspired

An Inspiring Design Makeover for SportInspired

The community sports social enterprise SportInspired has received a brand makeover from the design agency Ellipsis as part of our on-going Brand-You collaboration. We've caught up with Ellipsis and SportInspired to learn about the results of their work together.

The view from Ellipsis by Catherine Hampshire and Tonie Lam:

The design request

SportInspired are a charitable organisation that aims to build confidence and drive up activity levels within young people through the power of sport. They work in partnership with businesses, such as Sky and Deloitte to deliver community and staff development goals and help local authorities to tackle inactivity and obesity.

SportInspired came to Ellipsis with a need to re-design their existing identity. The brief was to design an identity that represented their five main stakeholders, reflected their SportInspired passion and communicated their personality coherently.

The solution

In order to get a better understanding of the organisation and the work that SportInspired do, we invited their team up to our studio for an informal meeting and were immediately impressed by their passion and enthusiasm. They explained that the emphasis should be on the ‘inspired’ element of their name, rather than ‘sport’ and that they wanted a design to appeal to everyone, but in particular to their corporate partners.

The final identity captures the ‘coming together’ of communities through the different coloured arrows forming a circle. Each colour corresponds to one of the five stakeholder groups, providing an easy way to distinguish between them. The use of bright colours and dynamic shapes simultaneously represents the structure of the organisation and communicates a fun and welcoming message. In addition to the main identity, five stakeholder logos and a SportInspired Games mark were designed for more specific usage. To help tell the story behind SportInspired’s work in both a functional and playful way a ‘community’ illustration was also designed to accompany the logo. The response to our ideas was well received and we have applied the final designs to stationery and presentation templates.

The result

SportInspired have shown extreme passion in their work, making this BrandYou project a pleasure to complete. We have learnt a great deal about their cause and wish them the very best in their future endeavours, especially now that they have a brand identity that they are proud of and can use with confidence.

Response from Sport Inspired by Anna Springbett:

As a growing social enterprise, we’ve always prided ourselves on delivering exceptional programmes within the community. However, the standard of our branding and communications wasn’t keeping up and we reached a stage where we realised this was important to the people we worked with and hope to work with. We don’t have the skills and resources internally to get this done, so working with Ellipsis has made a huge difference to us. We now have a great logo and templates that show us as the professional organisation we’ve always known we are! It’s taking us to a very exciting next stage.