Launching the Karma Audit

 

We are delighted to inaugurate the Year of Great Marketing Karma with today's launch of the Karma Audit.

The question we are always asking ourselves at Pimp My Cause is how can we engage more marketers in contributing more talent to more causes?

Something we recommend to our causes when they are faced with tough strategic questions is to find talented marketers to help them find answers. We had the chance to apply this advice ourselves by collaborating with the creative agency CMW.

Their response to our question has been to develop the Karma Audit, a tongue-in-cheek app that we’ll be promoting to the marketing community. The app lets marketers know their likely prospects for reincarnation by evaluating the ethical impact of their career history through an automatic analysis of the data in their LinkedIn profile.

It then gives them a chance to improve their destiny by sharing the Karma Audit and volunteering through Pimp My Cause.

We hope you all enjoy playing the Karma Audit, and please help us to help more causes by sharing it with all the best marketers you know.

And remember if it currently forecasts your return as a fly, a whelk, a toad or a pig you can still improve your lot in the next life with your selfless actions in this one!

We would like to say a huge THANK YOU to Liz Wilson and the whole team at CMW for their genius in coming up with the concept of the Karma Audit, developing the app and promoting it's launch.

Their creativity and brilliance has made the process of developing the Karma Audit an inspiration and education for us.

Make sure to pass on the good karma by sharing the Karma Audit and we’ll keep you updated on how the campaign unfolds in this news column, through Twitter with the #karmaaudit, and through Facebook and LinkedIn.