Two Million Pounds of Great Marketing Karma

 

Our Year of Great Marketing Karma has finally drawn to an end. But we are delighted to reveal that the campaign has supported us in working together to contribute over £2m of pro bono marketing. And in the spirit of re-incarnation, the Stack Agency, creators of the Karma Audit and our theme for the year, have pledged to renew their support by developing a new activation campaign for 2014.

The purpose of the Year was to engage more marketers in contributing not their wallet but their marketing talent to charities and social enterprises throughout the UK and around the world.

The Karma Audit which so many of you played and passed on to your colleagues and friends made a great splash, being picked up in the marketing media and blogosphere and has now been nominated for a 2014 Marketing Design Award.

Above is a video created by Stack to showcase the impact of the Karma Audit.

Many marketers, including most of the team at Stack and Alex Epstein and Melody Hossaini from the BBC’s Apprentice joined in the fun by re-incarnating their social media presence as the animal they were forecast to return as.

The campaign led to an over 400% increase in marketers signing up to the platform. Marketers signed up from organizations like Peugeot, Nivea, Virgin Media and the IAB.

Causes getting support included The British Council for Prevention of Blindness, Awards for Young Musicians, and Hope Animal Rescue. Our causes gained support with film editing, logo creation, marketing and social media marketing strategies, overall marketing mentoring, PR support and more.

Stack also supported Pimp My Cause in building strategic collaborations to enable marketing teams, agencies and organisations to adopt our causes.

Among professional organisations this included The Marketing Society with whom we are now partnering in a strategic initiative called Marketing for Good which will drive their social impact agenda for the years to come; with the Chartered Institute of Marketing who have advertised Pimp My Cause to thousands of marketers and who offer their members CPD credits towards their professional qualifications when they volunteer through Pimp My Cause; and the Internet Advertising Bureau who have promoted the Year of Great Marketing Karma through their website, through talks and through thought-leadership activities.

It has included working with agencies including a partnerships with the filmmakers Catsnake who created the film Twelve to help SHP fight homelessness on the streets of London; with the design agency Ellipsis who adopted a different one of our cases for a complete visual brand make over for each month of the Year; and with Ogilvy who are adopting three of our causes per year with their #ogilvychange service led by Ogilvy Vice-Chairman Rory Sutherland.

The Year of Great Marketing Karma has taken the total value of the pro bono marketing supported by Pimp My Cause to over £2 million, the number of causes supported to over 850, and the number of detailed case studies of completed creative work featured on our website to over 130.

Stack has helped us to provide transformational support to a growing community of charities and social enterprises who collectively improve the lives of millions of people every day.

Look out for further collaborations between Pimp My Cause and stack coming in 2014.