Free To Be Kids

Rachel Nichols



Free to Be Kids supports particularly vulnerable inner city children to change their stories about who they are, and who they can be, through our therapeutically structured, nature based residential projects. Children who have never left their local area before lead night walks through the woods, canoe across lakes, and camp out under the stars. Projects are designed to support these children to feel brave, proud, adventurous and successful – often for the first time in a long time. The children we support are referred to us by schools, social workers and family support organisations, who recognise that they are not fulfilling their potential due to limited confidence, emerging mental health problems, or other social-emotional difficulties. The majority have experienced significant childhood adversity and live in families who do not access more mainstream support. Once we’ve built trust by living alongside hard to reach children on the residentials, the most in need move onto longer term support programmes with us, continuing to support their emotional health, build their confidence and help them see their potential.


Children and Youth

Additional Information

We're a young and growing charity, started five years ago by a passionate group of volunteers, keen to support some of London's most vulnerable children. From there, we've grown from strength to strength, working with several hundred children each year and currently employing three staff members to undertake our day to day running. Our amazing team of over 200 passionate and caring volunteers make a real difference to children's lives and by utilising their skills and talents to undertake as much of our work as possible, we ensure that funding goes further, enabling us to reach more of the children who need our support. In 2019, over 99% of our expenditure was ousted to directly support children. Pro Bono volunteering from professionals through projects such as Pimp My Cause is just one way we are able to maintain this figure.

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Help Wanted Ads

May 01, 2021

Help us to create and refine our brand guidelines!


We're a vibrant, growing children's charity passionate about getting particularly isolated and vulnerable children out into the countryside to experience new adventures, build friendships and develop a sense of belonging. As a small start up charity, we created our brand in house. As we grow though, we would really benefit from some expertise to help us define our visual identity further. We're looking for someone who could provide a couple of days of time to help us create a simple set of coherent brand guidelines, encompassing the best of what we have already with some new, fresh ideas. These guidelines will be instrumental as we move forward with redesigning our website and producing new material over the coming months.

Skills Required

  • Marketing
  • Strategic Marketing
  • Concept Development
  • Branding

Posted on Apr 21, 2021

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