Mission

For donors: To increase donor confidence, by bring transparency and accountability to the handling of charitable donations. For charities: To increase donation flow, by increasing donor confidence.  To help communicate with the low-denomination sector of the donor base - a high value sector in total, but historically difficult to reach in any cost effective way. For corporations: To help them demonstrate the fulfilment of their CSR commitments.  To help then leverage greater balue from their corporate philanthropy. For cause marketing campaign managers: To help them demonstrate fulfilment.  To help them engage and communicate with their customer base more effectively.  To help them acheive greater ROI on their cause marketing spend.  

Category

Poverty Alleviation

Additional Information

This is a quasi-cause.  But a good one. We have developed a technical system for tagging (uniquely identifying) and tracking individual low denomination donations.  And providing, online, and end to end audit trail.  From the point of giving (coffee shop / website / sms donation / whatever) right through to delivery (of the individual penny, cent, yen, ...) to the recipient charity or project. Incorporated as a UK Community Interest Company, we are offering the technology as a free service to donors and charities.  This core product is deigned to increase donor confidence, and thereby increase donation flow. "79% of donors would give more money if there was … assurance that money was going to the cause.”  [[  http://www.givewell.com.au/statistics.asp  ]] The core technical product is free of charge to both donors anid charities.  Howewver, since we started previewing it to selected parties, it has become clear that there is a major commercial market for the service as well.  More details about that at http://www.donaid.com/mindmap/business-model.html