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London
I specialise in identifying key drivers of uniqueness for a brand, in other words, developing brand strategy. I then help translate the strategy into the Marketing Mix activities- Products & Services guidelines- HR and Training guidelines- Pricing Guidelines- Communication strategy - Online and Offline I have experience of working with charities and a deep interest in social welfare.
Bangalore
B.A. Economics (Honours) - Patna University
Certification in Montessori Education - Indian Montessori Centre
CAM Diploma in Digital Marketing - Chartered Institute of Marketing (CIM)
Post Graduate Diploma in Management (MBA) - Indian Institute of Management (IIM)
Director, Centre of Gravity Centre of Gravity, is a brand strategy consulting company with presence in the UK and India. We offer brand strategy, design and strategic research services. Some examples of projects I have been involved in - Organisational Brand and Social Marketing Strategy for a healthcare charity in UK- Digital marketing strategy for the healthcare charity in UK- Segmentation strategy for a TV broadcaster in UK- Brand Strategy for an internet startup- B2B Brand strategy for a leading Paints company in India- Brand Strategy for a leading global lubricants company in IndiaAs the founder director of the company I also lead the business development and marketing of my company in the UK. Strategist, Momentum Strategy Consultants At Momentum I helped devise brand strategies for some of the leading brands in FMCG, Food and Financial Services sector. Examples of work include- Brand strategy to address market share loss and develop brand architecture of a leading FMCG company that is listed in the top 100 global brands by Brand Finance Plc- Business strategy for a fast growing private bank. - Brand strategy for a FMCG baby care brand that needed to break-through the near monopoly of the rival brand. This included developing a Bottom of the Pyramid (BOP) strategy for the brand.