Oct 10, 2016

Make a pub guide for mindful drinkers fly!

Description

We are launching the country's first ever guide for more mindful drinkers - helping customers find the best pubs and bars for low and no alcohol drinks. We are piloting in Hackney this year. At the moment we are busy recruiting pubs and bars to claim their free listing and create their rating score. Underneath the hood of this product are loads of behaviour change nudges to try and get the venues to increase their range of low and no alcohol drink options.One of the key behavioural nudges of this project is a public facing campaign in January - asking customers to use the guide and rate and review venues. They will also be able to take advantage of special offers created by the pubs.  This is a really exciting opportunity to work on a project with a number of partners, including Club Soda, Blenheim, Hackney Council, Awards for All and the RSA. It is based on research done last year; you can read more here.We are looking for help in developing a marketing strategy to help us develop a campaign that will make a loud noise. Including:A geo-targeted social media campaign in HackneyDeveloping flyers, posters and other collateral that will pack a punchA communications plan to engage local communities and groupsMaterials and strategies pubs can use so they can attract customers during their quietest month - and win the public vote!We will need support from mid October to the end of January - with an emphasis on helping us plan and execute the strategy.We have a small team on the ground to help deliver. But we need some extra hands and most importantly some expertise, ideas and some external creativity.

Skills Required

• Strategic Marketing

Posted on Sep 13, 2016