Ian Bell

Skills Offered

• - Strategic Marketing
• - Advertising
• - Social Media Marketing
• - Customer Insight

Personal Introduction

I currently lead strategic planning on two of MediaCom’s largest global clients, P&G and Shell, and throughout my career I have  worked on a range of well-known brands, both large and small. My work has been applied globally for brands like Pantene, Pringles, Gillette, Shell V-Power, and Shell Corporate. It ranges from creating comms platforms and frameworks, generating inisght, crafting big global brand ideas, designing concepts and advising on brand strategy, through to designing and implementing a brand’s global Facebook strategy, building specific activation ideas, through to media planning. Recently, I created the insight and strategy for P&G’s sustainability platform – a consumer facing “platform” for P&G’s more sustainable brands (such as Ariel and Duracell). The work was underpinned by a belief in corporate positive engagement with sustainability issues and a desire to integrate sustainability into everyday consumer behaviour. P&G’s European President described it as “one of the best examples I have ever seen of simple and powerful idea”. I currently work on the MediaCom sustainability team which has recently won a Sunday Times “Best Green Companies”. Before that, I worked on a brand strategy project for The Partners on how to transform General Motors Europe into a green company, under the banner of “GM – Green Mobility”, and I studied 'Design & Innovation: Designing for a Sustainable Future' at the OU in 2005 with first class results. My work has been short listed and won many awards including the Media & Marketing Europe 2009 Best Launch Campaign for Braun, and both EMEA Best Campaign for Pringles and Highly Commended for P&G’s Sustainability platform, Future Friendly, in 2011. I was also named Agency Innovator of the Year by an industry title, and I have been recognized in WPP’s “Rising Stars” and Team P&G awards. I am also a member of the WPP Team P&G leadership team.

Qualifications

• Communcations Dynamics

• Education

• 2006                        Studied “Design & Innovation: Designing for a Sustainable Future” at OU

• 1991-1994                Southampton University - 2.1 BA Honours Degree

• Philosophy and Politics

• 1983-1988               Wellington College - 3 ‘A’ Levels (Politics A

• Economics B

• History B)

• Professional Training

• 2012                        Hyper Island Digital 3 day Master Class

• 2007-11                   Creativity training (“Upping Your Elvis” with Chris Barez-Brown)

• Leadership training

• and workshop facilitation

• 2006                        Member of Association for Qualitative Research and certificate in moderating

• 2004                        London Business School Executive Marketing Strategy Course 2004

• 1997-2002             Intl Media and Marketing (IMM)

• MRS Qualitative Research Course

• MRG Media Planning Course

Experience

Throughout my career I have looked for ways to create new business. As an independent entrepreneur, I set up a music and brand business working with brands like Bacardi; at Nielsen I built key consultancy accounts as well as the media business, I have led new business strategies for P&G business at MediaCom, and I am setting up new divisions for MediaCom. I have worked as an independent brand consultant, at Nielsen Consulting, ZenithOptimedia, set up a music and brands company called The Committee Group, and at ITV, and The Guardian.