Rachel Sandison

Skills Offered

• - Marketing
• - Strategic Marketing
• - Social Media Marketing
• - Branding

Personal Introduction

In my current role I develop and lead an integrated professional team to deliver coherent, effective and efficient marketing, alumni and student recruitment and admissions activities which support achievement of the University’s strategic and operational objectives. With a ten year background firmly fixed in education marketing, I have led and implemented innovative new strategies for student recruitment that have seen domestic and international student numbers grow, and the diversification and consolidation of the University’s international student population through the creation of a targeted, country-specific led campaign. A great deal of emphasis is placed on successful customer relationship management techniques and the use of social media as a channel for marcomms.

Qualifications

• Chartered Marketer MCIM

• MA English

Experience

I have previously undertaken other key roles with the University of Aberdeen, including Head of Student Recruitment and Admissions, Acting Head of Development Trust and Head of Marketing, all of which have entailed building the institution's brand visibility within the global market place. In addition to my work with the University, I have also been an Associate Director of a local music festival and sat on a School's Board.