Caroline Sams

Marketing Manager

I am available to help, please get in touch.

Guildford

Skills Offered

  • - Web Development
  • - Marketing
  • - Seo
  • - Business Development
  • - Branding

Personal Introduction

Proactive and results-driven CIM qualified marketing professional with a strong background in delivering customer-focused programmes, primarily within the B2B space but also including B2C. Project management and marketing planning skills. Experienced digital marketer, having launched and grown sales online for eCommerce website. Presently manage Nectar for business customer loyalty programme.

Qualifications

  • BA (hons) English Literature (2:1)

  • UWE 2005

  • CIM Professional Marketing Diploma

  • Level 6

  • City of Bristol College 2007

Experience

Programme Execution Manager, BOC (current, 2 years 6 months). Project based; planning and delivering integrated marketing promotion programmes for BOC gas products and market sectors, including the ongoing project management of the high profile Nectar Business partnership. Marketing Executive, BOC hard goods (Oct 2009 to Sept 2012).  Responsible for planning and executing national campaigns for market leading safety products portfolio, gaining strong digital marketing experience by launching and growing BOC’s first eCommerce website for hard goods. Marketing Executive, AQA (Aug 2009 to Oct 2009).  Contract position - produced all marketing collateral for eleven regional teacher conferences within a tight timescale, communicating the 2012 changes to GCSEs with the goal of retaining and gaining school participation Marketing Assistant, BOC (Aug 2008 to Dec 2008)  Supported senior marketing manager with the production of the BOC safety products catalogue 2008 and with various marketing campaign collateral from design brief to final draft and print. Marketing Coordinator, Plan UK (Jan 2008 to July 2008)  Developed fundraising and awareness programme, ‘Take a photo, make a difference,’ in association with Girlguiding UK’s centenary celebrations, part of Plan UK’s high profile ‘Because I am a girl,’ campaign.  Marketing Coordinator, BBC Worldwide (Aug 2007 to Jan 2007)  Temporary position, co-ordinated production of magazine cover mount toys on BBC pre-school magazines like CBeebies or Tweenies. Marketing Communications Assistant, PARN (Professional Associations Research Network) (July 2006 to June 2007).  Managed delivery of member services and marketing activities including events support, DM, email and web content management to both retain and increase membership numbers in the UK and Canada.

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