Mission

Our mission statement: To support, educate and encourage people in improving their own wellbeing mentally, physically and spiritually, and that of the environment. The Isbourne is a pioneering hub of wellbeing and spiritual development in the South-West of England, running a variety of inspirational courses, workshops and talks throughout the year from our Cheltenham town centre location. Originally founded in 1995 as a centre of light intended to be open to all, over 20 years later we remain one of the UK’s leading holistic organisations. We are committed to providing people with the tools, resources and encouragement to inspire happier, healthier and more positive lives. The educational arm of the organisation was launched in 2014, providing holistic education with professional credibility to a wider audience. As well as developing and running a programme of Quality Endorsed and Accredited courses on a range of subjects, we also provide training for holistic practitioners to help them grow their own businesses and further their professional development. The Isbourne boasts an impressive programme of distinguished guest speakers from across the UK (and beyond), and a packed schedule of regular classes for all ages and abilities. As a mark of quality, all therapists practicing out of our therapy rooms must first be approved through an Affiliation process, and as a result we have a catalogue of over 100 recommended local practitioners offering a vast range of treatments and therapies. We also offer a variety of services aimed at local businesses, including increasing the effectiveness of internal training and improving the wellbeing of staff. The Isbourne has a thriving outreach programme working with disadvantaged and vulnerable groups within our local community, including Gloucestershire Young Carers and the female prisoners at HMP Eastwood Park. In addition, there are a wide variety of light and spacious rooms available to hire across the Regency terrace The Isbourne occupies, and members of the public are welcome to pop in any time to enjoy coffee, cake and lunches in our on-site café, browse our gift shop and pause for a while in our holistic library.

Category

Health

Additional Information

We are looking for additional support in marketing from someone with a good understanding of SEO and paid online advertising. Due to Covid-19, our marketing department has been reduced to a single person and they are struggling to get the word out there effectively on their own. We would really benefit from the help of someone who can: • Fine-tune our SEO strategy to meet our yearly targets • Conduct keyword research across competitors to understand and prioritise SEO opportunities • Regularly report on SEO progress and performance, using a combination of Google Analytics, Google Ads, Google My Business, Google AdWords and other first/third-party tools and tracking systems • Support the Marketing Manager with onsite and technical analysis • Create competitor analysis documents focusing on what is working, and what isn’t, across our suite of competitors to inspire and showcase opportunities. • Work with the Marketing Manager and contractors to ensure all website pages are optimised from a technical point of view, prioritising search engine indexation, accessibility, internal links, infrastructure (page speed) and any additional work that is needed • Support the Marketing Manager in regularly communicating SEO standards and ensure effective testing is taking place in line with modern-day user expectations and demand vs likelihood of successful ranking • Running Google Ads via our Google for Non-Profit page and monitoring/adjusting these ads when necessary • Seeking out and introducing untapped areas of SEO and paid advertising that we could benefit from • Stay up to date with ongoing developments in the SEO and digital marketing space