Sanjit Badhan

Skills Offered

• - Marketing
• - Strategic Marketing
• - Business Development
• - Social Media Marketing
• - Concept Development

Personal Introduction

Throughout my career I have worked across most areas of marketing, resulting in becoming very much an all-rounder. My last foray has been within customer retention, and my responsibilities focussed on the development of the customer experience. This included development/monetisation of digital platforms, alignment of customer needs/impact, additional revenues and increased customer satisfaction. I am particularly interested in the development of a multi platform approach to shaping customer experience and deliver greater profitability. I believe in common sense marketing/business. In essence this means focussing on customers that matter, understanding their needs well, and translating these into plans that deliver well defined objectives. Albeit a campaign, a new product, or processes.

Qualifications

• Chartered Marketer Status (pending)

• CAM Diploma in Mobile Marketing

• CIM Postgraduate Diploma

• BA (Hons) Business - Marketing

Experience

Experience to date: (Over 10 years) 1) Growth & Retention Manager (Telecoms). Dealing with developing best in class retention programmes & initiatives. 2) Revenue & Retention Manager (Telecoms). Management of cross digital platforms and campaigns. 3) Marketing Manager (Utlities). Strategic B2B marketing. Campaign Management. 4) Assistant Marketing Manager (Financial Services). Customer Communications. 5) Copywriter (Financial Services). Copy development across many clients. 6) Marketing Co-ordinator (Charity/Not for Profit). Managment of a regular sponsorship scheme. 7) Marketing Assistant (Public Sector). Public Relations & Events.