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United Kingdom
http://about.me/danielbourhillClassically trained marketer with practical brand management experience in FMCG. Strategically focused and results driven, I have a proven ability to successfully formulate brand plans, develop campaign ideas and manage their implementation across the full marketing mix.
Brand Management
MarketingCommunications
Consumer Behaviour and Marketing Research. • Successfully preparing my undergraduate dissertation entitled “How do students respond to external stimuli in the online environment?" enabled me to demonstrate my superb planning and research skills.
Bangor University (2007 - 2010)
• 1st class honours degree. • Developed an excellent understanding of marketing principles by studying modulessuch as Marketing Strategy & Management
Brand Manager, PFL Healthcare (January 2012 - present) • Responsible for driving growth of the Snoreeze brand and its portfolio of products in a competitive FMCG environment.• Demonstrated my ability to think strategically with the planning and implementation of annual brand plans and innovative communications campaigns including ATL and BTL activity.• Full marketing mix responsibility provided me with the opportunity to demonstrate my excellent project management skills and the ability to think creatively.• Proven ability to lead design, digital and media agencies towards the achievement of a common objective.• Analysis of data to extract market insights and develop actionable consumer profiles. • Measurement of campaign performance against predetermined KPIs developed my ability to work towards a goal. • Evaluation of key trends to identify future growth opportunities in NPD. Working as part of a cross-functional team to bring a product from concept stage to launchdeveloped my teamwork and project management skills. • Full P&L accountability provided me with the opportunity to demonstrate my high level of commercial acumen. • Extensive knowledge of grocery, retail and pharmacy channels. • Successfully presenting business cases to senior management proved my ability to positively influence others and to communicate effectively both verbally and in writing. Junior Brand Manager, PFL Healthcare (July 2011 - January 2012) • Played an important role in supporting the brand team to grow the PediTech and Audiclean brands.• Significant input into the development of brand plans and communications campaigns provided me with broad exposure to the full marketing mix.• Tasked with supporting the brand team on the day-to-day implementation of A&P activity covering both print and digital. Ensuring that it was delivered to plan, on budget and in time developed my project management skills.• Responsible for the ongoing measurement of brand performance against KPIs. This demonstrated my ability to compile, analyse and present information concisely.• Analysis of data to track market trends, improve consumer insight and to support campaign development.• Responsible for assisting with the management of departmental budgets and P&L.• Working closely alongside design agencies and production partners helped me to develop an extensive understanding of the artwork, print and packaging processes.• Providing key administrative support to the brand team involved purchase order processing, organising meetings and file management. This demonstrated my ability to manage multiple tasks at once.