Dec 31, 2015

New Social Enterprise needs help building a brand strategy!

Description

My name is Helena, and i'm developing a new social enterprise called Papilio Arts Recovery, which teaches substance misuse to young people using performance arts. We are a mobile service; and will attend schools, youth clubs, youth charities and other organisations. We will provide a space for young people to discuss, share and learn about the many different issues pertaining to them regarding substance use and explore them in an innovative and interactive way. Having worked in adult drug treatment services for many years, the idea behind this business was born from the fact that the majority of clients begin their substance misuse before the age of seventeen. Additionally despite the UK spending £15.4 billion each year on drug treatment there are few organisations that do what we propose to and drug education is still not compulsory in UK schools.We have done a pilot of the workshops which was very beneficial, and now we are seeking help to develop a brand strategy. We would like our brand to communicate with our key customers (schools, academies and pupils of etc.) and to say that we are professional, young, cool, are knowledgeable about our subject, and care passionately about teaching to prevent drug abuse. We need help starting from scratch with this. As a startup with realise that having a great brand from the offset is really important, and would really appreciate further expertise of specialists in this subject area to enable us to get our message across. The potential for achieving social impact through Papilio Arts is huge, if the right brand is built and matched to our key audiences.  Please get in touch! Thanks.

Skills Required

• Branding

Posted on Jun 17, 2015