Mission

Team Hope CIC Fashion Platform to support the homeless Mission/positioning statement Team Hope is more than a brand, it’s a brand new beginning. It’s more than apparel, it’s a parallel route to change. It’s more than a fashion statement; it’s a statement of intent. Our range of clothing doesn’t shout, it persuades. Its exclusivity leads to inclusivity. Its fashion lines draw circles around the socially excluded and says they will always be in style. Team Hope is a range of clothing created specifically to help the homeless and the marginalised. Its profits will profit the poor. Its margins will help fill the gaps in our City. Born out of the kinder community of Brighton & Hove, Team Hope will level the playing field, wear its heart on its sleeve and provide extra time for those for whom society has no time. There will only ever be 100-500 numbered clothing items in any one release. T-shirts will be numbered, signed and provided with a certificate of authenticity. The cotton used will be sustainably sourced, recycled and congruebnt with Fair Trade principles. All profits will be used by the charity Off The Fence to help the people most in need in our community. It will form the basis for a social enterprise that will provide employment for our clients in the future. When you buy items you will be invited to join the closed membership Team Hope group. Once admitted you will be offered exclusive access to patron evenings, events and personally signed items by models and designers. On your first purchase you will be added to the Team Hopefuls – a monthly news group. You will be invited to send in selfies in Team Hope clothing. The best will be seen on future promotional platforms. Title of the project Team Hope CIC t-shirt sales development The project Non-profit Team Hope launches t-shirt brand to support the homeless Off The Fence (OTF) - a charity that aims to restore the lives and hopes of people experiencing homelessness, women in difficulty and vulnerable school children in Brighton & Hove - has launched its new exclusive t-shirt brand, Team Hope. 62 shirts were sold during the show. Team Hope t-shirts involve leading artists and designers, including Sam Bailey, The Postman, Rip Gill and Ellie Judd coming together to donate unique designs to create 500 strictly limited batches that will be sold to support homeless and marginalised individuals in the city. Each t-shirt will come with a certificate of authenticity and be signed by the designer. Six designs are now available to purchase from their website: teamhope.life. Priced at £35 per t-shirt, £10 from each purchase will go directly to the OTF charity. The new brand officially launched on Friday 8th September at an exclusive event at Leonardo Royal Hotel on Brighton’s waterfront. Showcasing the talent, inclusivity, compassion, and creativity of the Brighton & Hove community, the launch was attended by the Mayor of Brighton & Hove, Cllr Jackie O’Quinn, with Peter Kyle MP sending a special message of support via video, alongside Bruno Saltor’s partner Raquel Seliva (Valencia shirt designer and producer), who is a co-creator of the Team Hope brand and heads up the creative team. The evening featured an alternative catwalk, highlighting diversities in ability, age, gender, and size throughout the model line-up. The models included Karen Dobres, pioneering director of Lewes FC responsible for that team’s equality policy for women players, local author Patrick Souiljaert who has Cerebral Palsy, three under sixteens, several non-models in their fifties and sixties, the CEO and founder team walking to the Steptoe & Son theme at the end. There was entertainment from singer/songwriter Scarlett Chapman (who also modelled), a 13-year-old homeless campaigner, as well as talks from the designers about the inspiration behind their designs, and speeches from the brand creators. Roy Stannard, CEO of Team Hope, commented: “Team Hope is more than a brand; it's a movement aimed at levelling the playing field for those who have been dealt an unfair hand. We exist to ensure the vulnerable in our cities are seen, heard, and understood. It’s about literally wearing our hearts on our sleeves, demonstrating our commitment to fostering empathy, inclusivity, and compassion. With every purchase, our customers become a part of this remarkable journey, a journey that gives extra time, attention, and care to those whom society has unfortunately overlooked. “In a world where trends come and go, Team Hope stands as a beacon of purpose-driven fashion. We have launched the brand with a wardrobe staple – t-shirts that transcend boundaries, cultures, and backgrounds. Each t-shirt is unique, not just in design but in the lives it touches. Crafted by exceptionally talented local artists who share our vision, these shirts carry the essence of transformation and hope. I want to say thank you in advance to our customers - when you choose a Team Hope t-shirt, you are not simply making a purchase; you are casting a vote for change, compassion, and progress. Which is, in itself, emblematic of Brighton & Hove” For more information, visit www.teamhope.life Notes: High-res product shots and images from the launch event can be downloaded from here: https://drive.google.com/drive/folders/1fzYjt-Prqi-mmkY3MYM3HG0q5OXAHXE4?usp=sharing About Team Hope Team Hope (Brighton) CIC is a newly incorporated social enterprise (CIC) limited by Guarantee to act as a sustained source of income for Off The Fence Trust. A talented team of designers, video production team, photographer, website and e-commerce specialists are working with Team Hope - The Board has former Telefonica UK Boss Martin Hess as Chair, Acumen Law Director Dan Richards, Custom Credit MD Damien Burke, and Social Enterprise entrepreneur Graham Mason. Roy Stannard (CEO) and Sarah Melvin (Co-Secretary) represent Off The Fence on the Board. Former Albion legend Bruno Saltor is a Patron of the charity, and his partner Raquel Seliva (Valencia shirt designer and producer) is a co-creator of the brand and heads up the Creative Team. About Off The Fence Off The Fence is a charity whose mission is to repair and re-boot the lives of the less advantaged in Brighton & Hove. They provide short and long-term solutions, through their two-day centres, three outreach vans and 15 local schools. This work takes the support of just over 150 trained volunteers, staff and interns. Off The Fence aims to restore the lives and hopes of the homeless, women in difficulty and vulnerable school children in Brighton & Hove. They engage with those who need them and those who want to support them to bring hope and transformation across the city. Team Hope website: https://teamhope.life Skillset needed: • Marketing planning • Media • PR • Business Strategy • Competitor analysis • Market (customer) research • Sales strategy • Pricing • Influencer recruitment • Creative ideas • Teamworking • Gantt chart

Category

Poverty Alleviation

Additional Information

Off The Fence Trust – our commitment to Brighton & Hove For 27 years Off The Fence has been working in the Brighton and Hove area with the area’s most vulnerable people, tackling social and spiritual poverty, and helping members of the community who are facing crisis situations with little or no support. Our priority is to provide a practical, emotional and psychological safety net for the socially excluded in Brighton & Hove. To this end Off The Fence operates three projects: Antifreeze, a day centre for the homeless - part of an emergency outreach to rough sleepers: a schools programme for 6-18 year olds; and Gateway, a women’s centre supporting women in crisis. Our mission is: Resisting poverty. Empowering people. Restoring hope. Contact: Roy Stannard Head of Income Generation & Comms 01273 933885 07803 269154 roy.stannard@offthefence.org.uk https://www.offthefence.org.uk 37 Portland Road, Hove, BN3 5DQ Registered Charity No. #1108777 Charitable Company No. #5300691 Facebook: https://www.facebook.com/OTFbrighton Twitter: @OTFBrighton Instagram: @offthefencetrust YouTube: Offthefencetrust LinkedIn: Offthefencetrust