Ufton Court Educational Trust

Ufton Court Educational Trust Profile Image

Charlotte Bradford

Head Of Fundraising

Reading

http://www.uftoncourt.org.uk

Mission

We want every child to have the freedom to flourish outside the classroom so they can build the foundations of all our futures. Learning outside the classroom gives children the freedom to flourish. We give them a safe space to connect with nature, themselves and each other. Our experiential programmes make learning fun, spark curiosity and create memories that last. In a classroom setting, children don’t always have the space to discover what they’re truly capable of. We know learning can be different. At Ufton, children are free to try new things, be themselves and express how they feel, helping them grow up more confident, curious and capable. We want every child to have the freedom to flourish so they can build the foundations of all our futures. Our team of skilled educators know how to bring out the best in all children, whatever their needs and whoever they are. We support every child as an individual and believe there’s no ‘one-size fits-all’ way to learn. In our safe space, children learn about themselves and each other and they start to see everything in a new light. Our programmes are curriculum-linked and designed by educational experts to challenge and inspire all children who come to us. Each one focuses on deepening children’s knowledge and connection to nature, history and the self. Set in the grounds of a historic mansion amid 44 acres of secluded woodland, here children experience the past while taking a breath to live in the present. The profound memories they create at Ufton shape them and last long into their adulthood.

Category

Children and Youth

Additional Information

Nature-based learning experiences are proven to have socio-emotional, academic and wellbeing benefits. It improves learning in the classroom, benefitting behaviour, attendance and confidence. If more children could learn this way, we could turn the tide on the 10-year decline in children’s happiness and improve their prospects for their futures. We take a trauma-informed approach and prioritise the unique needs of every child that comes to us. They leave with new skills they carry with them to school and beyond. Schools can join our experiential programmes as often as they like, and for a day or a residential trip. Ufton Court is a historic mansion dating back over 500 years. Set in 44 acres of secluded woodland, with six cabins, a barn, and farm. A stay at Ufton gives children their first experience of surprises from the natural world; whether a shooting star, wild deer sightings, the sounds of pheasants, or fiery sunsets.

Help Wanted Ads

Aug 31, 2024

Reaching Children

Description

We want every child to have the freedom to flourish outside the classroom so they can build the foundations of all our futures. We have a magnificent 40 acre site located just 10 miles from Reading complete with a Tudor manor house, woodland cabins, farm, ancient woodland and Viking Settlement! To date we have relied on word-of-mouth and relationships to drive take-up which has worked well to date. But we want to do more and believe we can. We would like to market our day and residential offerings to schools who have children to benefit from our immersing themselves in our Ufton History and Ufton Outdoors programmes. Ufton History: https://www.uftoncourt.org.uk/ufton-history Ufton Outdoors: https://www.uftoncourt.org.uk/ufton-outdoors Identified Problems - Teachers are stressed and stretched, seeking accessible and curriculum-linked activities. - Teachers are looking to go to places where staff are skilled/experts AND help to lighten the load. - Schools want to facilitate outdoor learning experiences but lack resources and time. - Desire to close the education gap through engaging experiences. Target Audience Focus on lapsed schools who have previously engaged with Ufton Court but haven't utilised our programmes effectively recently. Our Campaign USPs: Affordability: Competitive pricing tailored to school budgets. Local: Conveniently located for schools in the area. Excellent Staff: Experienced team to facilitate activities and support teachers. Hassle-free Experience: Ufton Court handles logistics, allowing teachers to focus on children. Marketing Strategies 1. Content Marketing - Publish blog posts highlighting the benefits of outdoor learning and testimonials from satisfied schools. - Social Media Campaigns 2. Share engaging content on social media platforms showcasing Ufton Court's facilities and activities. - Run targeted ads to reach teachers and school administrators in the area. 3. Email Marketing - Start sending out regular newsletters with updates on upcoming events, special offers and educational resources. - Personalise emails to address pain points and highlight solutions we provide. 4. Anything else that may be impactful! Actions Needed 1.Create our messaging 2. Select 3 channels 3. Develop our content and plan 4. 1 sprint per channel per month 5. Pre-prepare web pages, ads, posts, emails

Skills Required

  • Marketing
  • Advertising
  • Seo
  • Business Development
  • Social Media Marketing
  • Concept Development

Posted on Apr 08, 2024

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