Mission

Eat Like a Champion aims to increase the uptake of schools meals in north and west Dorset by promoting better awareness of the benefits of eating a hot school dinner for children, parents and schools.

Category

Children and Youth

Additional Information

Dorset schoolchildren have the lowest uptake of school meals in the country – only one third eat a hot school dinner whilst the rest eat a packed lunch. Most packed lunches contain no fruit or vegetables and include fatty snacks and sugary confectionary and fail to meet the nutritional standards required of a school meal. Therefore, most Dorset pupils are yet to benefit from a healthy and nutritionally balanced meal in the middle of the day – putting them at risk of developing diet-related conditions in later life. We want more children to eat school meals and more parents to think twice before packing up that lunch box. We want someone with marketing nous to help us raise awareness of the benefits of school meals. We need help with things like: Marketing plan to roll-out in the new term starting in September; Designing new kid focussed menus and newsletter for parents PR strategy for local media outlets to support marketing programme Help to develop and implement a social media strategy to drive awareness and engagement and traffic to our website. This is a challenging but exciting programme – just how do we make school meals attractive to parents, and cool for kids? You’ll work alongside a committed and experienced team of people but just need that extra bit of help you can give them.