Carly Prowen

Skills Offered

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Personal Introduction

I am a highly tenacious Marketing Manager with extensive experience in managing end to end marketing campaigns looking to utilise my marketing skills to help a worthwhile cause.  Key skills include; Online Marketing, Marketing Strategy Creation, Implementation of Multiple Campaigns, Lead Generation, Budget Management , ROI Reporting and a strong work ethic.

Qualifications

• Education

• 2004-2007                               BA (Hons) 2:1 in Marketing at De Montfort University.

• 1997-2004                               3 A Levels: Business Studies and Economics (C)

• Sociology (C)

• Media Studies (C).                          10 G.C.S.E’s: English (B)

• Science (C) and Maths (C).

• Additional:                              IDM Certificate in Direct and Digital Marketing

• Professionally trained in Excel

• Adobe Illustrator

• Photoshop

• Dreamweaver

• Presentation Skills

• Influencing & Persuading Skills and Project Management

• Driving License: Full

• Clean

• have access to own car.

Experience

BOC Ltd – Marketing Programme Manager                                                                         March 2011 – Present BOC is the largest provider of industrial, medical and special gases in the UK and Ireland. I am responsible for developing, implementing and tracking multiple campaigns across the wider business. Daily tasks include: Design, plan and execute multi channel campaigns. Gain buy in from budget holders and stakeholders. Interact with and work alongside multiple departments, stakeholders and external agencies. Monitor, measure and report on campaign results. Example campaigns I have designed, implemented and executed at BOC: Nectar programme: Manage the Nectar programme with a yearly budget of £600,000: Activities include: Staff engagement with the CSC and stores, direct mail (post and email), online marketing campaigns,  in-store promotions, Nectar coalition campaigns and staff training.  Food & Beverage sector: Modified atmosphere packaging campaign: OEM commercial offering, external telemarketing acquisition campaign, exhibit at Foodex (NEC Birmingham), internal sales training.  Industrial Gases: Cylinder holdings campaign: Designed, implemented, managed and tracked a gas offer through the retail channel and customer service centre (CSC) with the aim to increase customer cylinder holdings.  VADition Ltd - Marketing Manager                                                                                       Aug 2009 – Feb 2011 Multi-National Technology Distribution firm introducing market leading technologies to IT resellers in theUK, EMEA and Worldwide.  Responsible for managing and executing multiple campaigns with a core focus on lead generation, brand awareness and ROI.   Typically, at any one time, numerous campaigns were run both internally within the business and externally with customers in theUK.  Other responsibilities include: Executing National marketing campaigns. Event management, exhibitions and seminars. Budget allocation, management and reporting on ROI. Continuous analysis of campaigns Creative strategy and Coordination of Direct marketing campaigns to IT end users. Pitching marketing campaigns to partners and vendors Create collateral for trade shows/brochures/giveaways Liaising with creative agencies through to execution. Clear communication between relevant departments Optima Consulting Partners - Marketing Manager                                                              June 2008 – Jul 2009 Technology sales lead generation firm specializing in selling Software Solutions to IT Executives with stand alone teams across EMEA.  Within this sales orientated environment it was key for my role/division to deliver tangible results.  This was achieved within 4 months and culminated in the marketing team increasing its head count by three. Daily tasks included: Defining brand proposition. Brand identity creation/improvement through the website and collateral. Creation and coordination of cross country marketing plans. Budget Management and Reporting on ROI. Managing external agencies and internal telemarketers to campaign completion. Easy Internet Services - Marketing Coordinator                                                                   Aug 2007- April 2008 Internet based company offering services such as web hosting, search engine optimization and dating website. Being the sole person in the marketing department I was responsible for all marketing of the company’s services. My main duties included; market research, devising marketing plans, creating all advertising including designing adverts using Adobe Illustrator, negotiating with agencies for advertising space, writing emails promoting any new services/offers to customers and press releases, writing website copy for all of their websites.