To give all babies in the UK the healthiest start in life.
Children and Youth
Best Beginnings works with young mums and dads, as well as parents from disadvantaged backgrounds, to give their children the best start in life. We do this by creating engaging resources such as DVDs and apps to inform and empower parents, equipping them with the knowledge and confidence to change their behaviour in ways that improve their child’s health and wellbeing. We also work with health professionals to create our resources and to provide training and support for their work with these hard to reach groups. Our work focuses on the window of opportunity from pre-conception to the age of three when the foundations for future health, cognitive and social development are laid, in this way we help to break cycles of deprivation. Our 'From Bump to Breastfeeding' DVD has been adopted by the NHS/Unicef/Start for Life Breastfeeding Care Pathway and since 2008 we have distributed 1.8 million across the UK. Our Small Wonders programme supports parents of premature and sick babies and since June 2012 we have distributed 78,000 Small Wonders DVDs to neonatal units in England. We are about to launch two free phone apps for young mums, which will be available from this summer.
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