Heather Nicholls

Skills Offered

• - Marketing
• - Strategic Marketing
• - Social Media Marketing
• - Pr
• - Branding

Personal Introduction

I have been working in B2B Marketing for over 10 years, in mobile technology and financial services. I have good experience in brand building, corporate reporting, on and offline advertising, conferences and events, design and copywriting for marketing collaterol, survey and award entries and building a social media presence. I left my last position in July 2012 in order to take some time out to go travelling in Central America. While I look for another job, I have spare time and would love to use my experience to help a good cause.

Qualifications

• Excel and Word)

• NVQ4 in Leadership

• In progress: Chartered Institute of Marketing Professional Diploma – London Metropolitan University

• BSc Human Movement Science (Single Honours) 2.2

• Subjects included I.T.

• Psychology

• Physiology

• Biomechanics

• Anatomy and Sports Management.

• 3 GCE A Levels (1997)

• 10 GCSEs (1995)

• Management Institute: Project Management – Skills for success

• PMA Project Management and Management Institute Project Management

• City and Guilds in Information Technology (including Photoshop

Experience

Marketing and Communications Associate Manager - GlobeOp Financial Services May 2007 – July 2012 Development of marketing strategy for key products and services Management and tracking of marketing activities Corporate reporting – managing the annual and interim reporting process, coordinating internal stake holders and an external agency. Design, content, regulatory best practise, editing, proofing, printing and digital experience. Project managed bespoke events: Managing speakers, invitations, venue, catering, branded gifts, photographer and post event press / marketing. Project managed the design, build, launch and maintenance of the new corporate website. Social media manager: Developing and maintaining the positioning, policy and opportunities. Managed an international team of assistants to produce and edit company and client newsletters Managed trade media relationships, working closely with Communications Director on press releases and external communications. Managed US and European conference calendar – negotiating, co-ordinating, evaluating and attending. Managed email campaigns and webinars targeting new prospects and cross selling to existing clients. Developed entire marketing collateral portfolio for each product working with relevant teams to maintain accuracy. Identified, negotiated and executed on and offline advertising opportunities, working with product managers and designers Branding – marketing material, PowerPoint’s, brochures, web, conferences, signage, internal communications, internal events, and training of internal administration support – supporting significant brand and company changes. Managed marketing agency and vendor relationships, including PR, digital, corporate reporting and print agencies. Surveys, listings and awards – managed, maintained accuracy, wrote and co-ordinated entries. Remotely managed Marketing Assistant based in India. Presentations Manager, External Communications - Orange March 2005 – January 2007 Managed the speaker calendars of the CTO, Head of CEO Office and Executive Vice President of Orange International. Attended international industry conferences to support the executive speaker through preparation (scripts, multimedia, rehearsals) and during the conference (PR, logistics, networking). Managed the production of creative content including scripts, slides and film for the Orange Group Executive team - primarily the CEO, CTO and CMO and senior managers. Supported the use of Orange branded presentations and imagery across the group through in-house training and online guidelines/templates. Worked on Orange events, either managing or supporting project areas from initial concept through to completion. This included major re-branding projects, vast international industry conferences, internal CEO strategy conferences and major press conferences. Work with Brand on imagery projects both internal and external – expanding the image library, developing international variations and niche topic areas within the brand. Project managed the creation and development of the Orange speaker support website and supporting material – working with external website designers and internal intranet developers.