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Uk
Talented, results orientated Commercial Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of growth. Highly skilled in the design and management of New Product Development processes, consistently delivering innovation. Broad based skills across the full marketing mix, particularly demonstrated when re-energising and protecting the brand. Creatively manages the delivery of innovative and effective marketing collateral supporting event programmes. I am happy to help any organisation that needs strategic or operational marketing support.
BA (Hons) Business Studies (Marketing) 2:1 UniversityofHumberside
Studied towards CIM Postgraduate Diploma in Marketing BPP Business School
Teaching English as a Foreign Language TEFL Academy
KEY ACHIEVEMENTS Strategic planning skills shown when designing, developing and delivering marketing strategies delivering real value to the bottom line and securing sustainable business growth including: successfully managed display network advertising strategies across Europe, Middle East and USA, delivering 740 leads and averaging CPC $20 as requested by client. (Fox, Parrack, Singapour) managed lead scoring matrix to maximise telemarketing activity for leads generated from Europe and Middle East. developed email marketing strategy which attracted global magazine subscribers and increased global circulation from BRIC nations, 1-2% conversion. (Cleantech Investor) part of event strategy managed Brazil Wind Energy Conference (BWEC), created & executed marketing plan, generated sponsorship revenue, media partners and recruited speakers for two day event. (Cleantech Investor) highly successful direct marketing strategy led to the generation of over 200 leads within 2 days, securing sales of £250K, ultimately creating a sales pipeline of over £60M. Results based on thorough planning over a 3 month period and an online/digital (inc. SEO, PPC) marketing plan. (Simplyhealth) developed and executed successful marketing strategy/plan to recruit international students from India and China for new full-time CFA programme – achieved target of 25 delegates for course. (BPP) negotiated partnership with 3rd party to recruit international students from China and South East Asia – delivered 10 new students in first 3 months. (BPP) successfully project managed group wide customer insight research project across external and internal stakeholders, using interviews, focus groups, online and telephone survey techniques – results were used to shape future group online learning strategy and improve existing procedures. (BPP) part of direct marketing strategy recruited and managed B2B telemarketing team consistently generating 8 appointments per week for 6 business development managers. (Simplyhealth) effective online/digital promotion of an online course (MyStudy) generated over £250K within the first month which provided pre-orders for future courses which aided effective planning opportunity for expansion, never before achieved. The success of the campaign led to the course being significantly over subscribed. (BPP) created an award winning website securing 700 new clients within the first 6 months delivering revenue of £270K. Created an aggressive pricing strategy, thoroughly researching price points at the time of the ‘dotcom’ boom. (HB Markets) part of group web strategy, project managed the integration of 2 websites and the development of an ecommerce strategy, delivering 600 online sales in the first six months delivering revenue of £72K. (Simplyhealth) thoroughly researched and successfully project managed the launch of numerous new products at short notice created and executed ‘go to market’ strategies. Recent Career Summary Mistry Marketing Associates Jan 2011 - Present Strategic, operational and management consultancy MARKETING CONSULTANT PROJECT: Oom Investments ( Jan 2012 – Present ) Real estate company, providing luxury properties in the Middle East and USA. Developed communications strategy to ensure regular contact with existing customers (B2B & B2C) and generate new leads through prospect database. Working closely with the managing director, prepared presentations for seminars and networking events and customer mapping exercise. Set up marketing structure, recruited staff and appointed agencies to produce marketing assets such as brochures, website, leaflets and digital campaigns. PROJECT: Fox Parrack Singapour ( July 2011 – Dec 2011) Digital marketing agency providing integrated marketing solutions to technology companies. Analysed and evaluated email and digital lead generation campaigns for CiscoTelepresence. Used Mediamind, to analyse and evaluate display network advertising strategies across Europe, Middle East and USA. Successfully delivered 740 leads and averaged $20 CPC. In addition created and managed lead scoring matrix (profile vs. interaction) to maximise telemarketing activity for leads generated. Researched and investigated demand site platforms (DSP) and real time bidding (RTB). PROJECT: Client: Cleantech Investor Ltd ( Jan 2011– June 2011 ) Cleantech Investor provides business intelligence on cleantech innovation and the development of new markets for clean technology. Analysed customer and prospect profile data to build appropriate marketing plans for different customer groups – this included magazine subscribers and event delegates. Managed marketing operations and measured results to enhance marketing efficiency. This improved email results by 2%, event attendances also increased by 10%, thus increasing profitability. Developed communications strategy, annual marketing plan and established sales pipeline £250K. BPP Professional Education May 2006 – Dec 2010 Leading provider of professional education focused upon accountancy & tax, financial services, law and ongoing professional development, TO £150M Employs 1,200 staff. Acquired by $3bn Apollo Global Inc in 2009. HEAD OF MARKETING Budget of £2M (2008–2010) Responsible for the development of the marketing strategy for the accountancy, tax and financial services divisions, in conjunction with Managing Director and Strategic Marketing Director to achieve targeted growth through all accountancy, tax and financial services product portfolio across 18 UK and 5 European centres. Recruited, trained, mentored and managed high performing marketing and communications team (up to 7) achieved improved performance and increased value-add activities - acted as coach and mentor. Developed and delivered product strategies - focused on market development, including acquisitions & partnerships - delivered customer value propositions based on value creation and ROI. Successfully launched multiple new products, new online course generated £250K revenue in first month. Initiated customer research to understand new market and service opportunities, improving life time customer value and inform future planning. Introduced customer insight profiling and segmentation into B2B environments to enable lead generation and effective targeted marketing. Managed organisational change – leading team through multiple restructures and merger. Re-negotiated key contracts with suppliers (individual contracts upto £2m) establishing Service Level Agreements and cost savings of £500K pa. Successfully directed 15 product offerings for the new website and e-commerce strategy. Restructured marketing budget of £2M to deliver cost efficiencies of 10% and redirect spend to online (inc. SEO, PPC) activities - created, planned and executed ‘go to market’ and product strategies. Worked with Business Development team on tender proposals for professional firms – Baker Tilly, Grant Thornton, BDO & KPMG. Identify and develop partnership marketing opportunities with key stakeholders from several institutes and regulatory bodies – Yes You Can Campaign for graduates. FINANCIAL SERVICES MARKETING MANAGER Budget of £225K (2006–2008) Responsible for the development of financial services marketing strategy in conjunction with Managing Director to achieve targeted growth through all financial services product areas. Ensured all marketing planning and roll out of tactical plans were delivered on time.