Nov 25, 2016
Marketing and PR to propel new charity to major growth
Description
We are looking for a confident, experienced and well-connected marketing/PR professional to help our charity grow. This is one of the 2 key roles (along with the fundraiser) that will facilitate and define the success of our mission.In order to succeed, we need to get our message out very widely. This will include: - High-profile publicity for what we are aiming at, including diverse media coverage. As well as additing credibility to our cause, this will serve a dual purpose of spreading our message and our redifinition of autism, and of reaching those who may be able to donate to or participate professionally in the project (therapists, influential medical professionals, etc) - Developing a branding strategy with us, and helping to implement it. - Developing a marketing strategy with us, and helping to implement it. - Expanding these strattegies to reach a global audience The resources we currently have available are: - Our website - A well-written book, Tranforming Autism, available through the website, that describes in thorough but also very accessible detail through a first hand account, the path that an autistic child could take to recovery via a visit to our clinic. - A TED talk called The Beautiful Reality of Autism delivered by our founder last week (the video will not be available for another few weeks). - A brochure that we are currently compiling (which you would be able to help to shape if you are able to step on board early) to attract potential donors and serve as an introduction to other potential senior collaborators. - An invitation to approach a senior public figure with an autistic connection, with a view to discussing (and possible Patronship of) our organisation. We are also working closely with the Mifne Center in Israel, which inspires our work, and on which our own clinic will be based. We will move forward to the establishment of the clinic in close partnership with them. This is a critically important role in our growth as a charity.Getting our name and what we are about out into the world on a high-profile scale will ensure that: - We reach the people who can benefit from our services - We are able to make a major impact on public, and then on professional conceptions of autism and how it should be addressed - We attain a degree of credibility that will inspire potential significant donors to engage with us - We reach qualified professionals who resonate with our approach, who we can then recruit and train and will deliver the services of our clinic. This role is, by definitiion, a very high-impact one, and much needed by our charity at this time. It is a real opportunity to become an integral part of the inception of what could easily become a major charity accomplishing globally significant changes that will have a critical impact on the lives of very many people associated with autism. Our emerging culture is one of positivity and inspiration, and of a powerful energy directed towards the realisation of our goals. Our potential is not limited by small-thinking. The right candidate would be very welcome in our team, and we hope it will be an extremely positive and energising opportunity for you personally.As we grow, it is likely that some of our volunteer positions will evolve into well-paid employment.
Skills Required
- Pr
Posted on Nov 16, 2016