Nicola Allen

Marketing Manager

I am available to help, please get in touch.

Melbourne

Skills Offered

Nicola is yet to share this information.

Personal Introduction

I am a highly motivated and determined marketer with nearly 4 years experience working in conference and exhibition marketing. Having dealt with every aspect of the marketing campaign from website design, SEO, social media, telesales, mailing, print, PR, digital plus much more I have a broad range of experience and work the best when under high pressure.  I am looking to help out any organisation after strategic marketing assistance in any aspect of the marketing mix and hope that my services can be of use.

Qualifications

  • 1st class BA (Hons) Event Management2005 - 20093 A Levels - ICT (C)

  • Business Studies (B)

  • Art & Design (B)1 A/S Level - Media Studies (B)

  • 10 GCSEs - Maths (A)

  • English Language (B)

  • English Literature (A)

  • Spanish (A)

  • Art & Design (A

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  • Geography (A

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  • Chemistry (A)

  • Biology (B)

  • IT (A

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  • Religious Education (A)

Experience

Marketing Manager | Informa Exhibitions Australia, MelbourneJuly 2013 - presentCurrently working across the 'Safety in Action' portfolio as the sole marketer consisting of 5 exhibitions across Australia attracting between 1,000 - 6,000 attendees to each show. Senior Marketing Executive | Informa Telecoms & Media, LondonSeptember 2012 - June 2013Informa Telecoms and Media is the leading provider of events, research and training in the telecoms and media community. In this role I worked on 2 series of events - The Broadband World Forum Global Series and the recently acquired VSAT Series of events for which I was selected to do the marketing for out of nearly 20 marketers in the business. Marketing Executive | Informa Telecoms & Media, LondonSeptember 2011 - September 2012In this role I worked primarily on The Broadband World Forum Global Series of events which includes Broadband World Forum held in Paris, Broadband MEA held in Dubai and Broadband Asia held in Kuala Lumpur. During my time in this role I managed a number of marketing campaigns exclusively including Broadband MEA and Digital Home World Summit (part of The TV Connect Series) and alongside another marketer on the other two larger events in the series. Marketing Assistant | Informa Telecoms & Media, LondonWithin this role I assisted with all aspects of the marketing on 2 event series - LTE World Series and The Broadband World Forum Global Series. My main duties included sourcing and negotiating partnerships and agreement with event partners for each event and ensuring the deliverables were carried out. I also managed all post show surveys and analysis, produced the post show reports, managed press registration and all press facilities at the events, designed and wrote copy for event emails and assisted in the design of the event brochures, websites, letters, press releases and developed the event presence on social media.  Exhibitor Development Manager | CLA Game Fair, HampshireThe CLA Game Fair (Country Land Owner's Association) is an annual exhibition held in a different location in the UK each year. The exhibition features 1,000 exhibitors with different areas inlcuding Gunmakers Row, Gamekeeper's Row, Fishermans Village, Hooked on Horses, Totally Food Show plus gundogs, falconry, art and antiques, clothing, garden plus renewable energy. The event attracts over 150,000 visitors each year making it the largest event of its kind in the world.My main tasks in this position were to sell exhibition space over 1,000 exhibitors across all areas of the show and develop and launch new areas of the show with the main success being our Renewable Energy area focussed on providing landowners with different energy solutions.  

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