Anna Mikhaylova

Skills Offered

• - Marketing
• - Strategic Marketing
• - Advertising
• - Business Development
• - Concept Development
• - Customer Insight
• - Branding

Personal Introduction

Visionary marketing leader with over 11 years experience in strategic and operational planning, brand/portfolio management, innovation/NPD and brand communication development. Transformational marketer with a proven track record at regional and domestic levels in driving group’s flagship brands forward and delivering tangible business results. Inspirational people leader that holds over 8 years experience in working cross culturally and managing domestic, remote and international teams. Engaging and highly respected team player, thriving on challenge and driving on action across various stakeholder/peer groups. Strong political savvy and influential skills. Highly analytical and resourceful personality with hands on approach and positive attitude. Skills/specialities include: FMCG, Strategic and Operational Planning, Research and Development, Research and Analysis, Brand and Portfolio Strategy, Brand and Portfolio Management, Brand Communication Development and Planning, Innovation/NPD, Consumer Insight, Market Segmentation, Pack and Product Design, Media, Shopper Marketing, Touchpoints Planning, Resource Allocation, People/Team management, People Leadership and Development, Coaching, Eastern Europe, Central Asia and Caucasus, Western Europe, Developing Markets, Sourcing Eager to provide pro bono professional consulting services to profit and non for profit start ups and established organizations in the spheres of: strategic brand development, brand equity and brand building, corporate brand building, market research and analysis, market and consumer segmentation, talent attraction and development, female leadership, etc.

Qualifications

• Certificate

• -Professional Postgraduate Dimploma in Marketing

• Chartered Institute of Marketing / Cambridge Marketing College

• -Women in Leadership Course

• Certificate

• Talking Talent United Kingdom

• -Advanced Leadership Programme

• Certificate

• Human Qualities United Kingdom

• -Global Marketing Excellence Course

• IMD Business School Switzerland

• Languages:

• -Russian: Native

• -English: Fluent

• -German: Limited professional profeciency

Experience

08.2011 - present Senior Brand Manager Premium Germany FMCG non food 03.2010-08.2011  Head of. Brands Central Asia and Caucasus FMCG non food 09.2008-03.2010  Portfolio / Marketing Operations Manager Uzbekistan FMCG non food 06.2007-09.2008  Group Brand Manager Premium Uzbekistan FMCG non food 11.2005-06.2007  Junior Brand Manager Premium Uzbekistan FMCG non food 01.2004-11.2005  Brand Executive Premium Uzbekistan FMCG non food 12.2002-01.2004. Brand Assisstant Uzbekistan FMCG non food