Laura Clark

Marketing Planning & Process For The World's Leading Recruitment Firm

I am available to help, please get in touch.

London

Skills Offered

  • - Marketing

Personal Introduction

Tenacious all round marketing ethusiast with a love of the stage and a passion for helping the next generation to do what they love. Having worked in and for companies big and small I'm ont afriad of getting my hands dirty or working as part of a team to come up with creative marketing solutions to various challenges. Be it developing engaging content for a site, or running e-mail campaigns, working with designers on direct mail or developing a CRM system or social media plan, I've had experience across the specturum.  

Qualifications

  • BSc (Hons) Management

  • People and Organisations

  • CIM Professional Dipolma in Marketing

Experience

Be it as a starcrossed lover on the stage raising money for running water in schools in Africa, or planning fun, education and engaging activities as Bluebird for a group of energetic brownies, I've always quite enjoyed getting behind a cause. However, to really make a difference to an organisation I know it takes more than enthusiasm, so it's about time I put my expertise to work.   A recruitment marketing pro with agency experience my expertise lies in problem solving and developing strategies. Whilst most of my marketing is focused on B2B, attracting candidates and some of my agency work also provides me with a nice balance of B2C.   WORK HISTORY Marketing- Planning & ProcessHays- the world's leading recruitment companyDecember 2013 – Present (8 months)London, United KingdomHelping to deliver the UK strategic marketing plan, with a focus on:the London region,Talent Solutions division, and;- Accounting and Finance,- Life Sciences,- Financial Markets,- Finance Technology,- Legal,- Financial Services,- Insurance,- Banking,- Marketing,- Sales, and;- Retail. Account ManagerVIVA Aspire- Boutique full service marketing agencyMarch 2013 – December 2013 (10 months)Birmingham, United KingdomWorking at being indispensable to VIVA's array of fabulous clients, ensuring the outstanding delivery of impactful campaigns and meaningful brands, by following our the simple core process: Listen. Think. Create. Marketing ManagerFMC Ltd- Global technical recruitment firmMay 2011 – March 2013 (1 year 11 months)From analysis of client and market information, through marketing planning, team management, change implementation, designer briefing to copy writing content, if its marketing I'm on it.The FMC Group includes:- FMC Global Talent, a technical focused recruitment firm, offering Headhunting, Contingency and Contracting services;- FMC Commercial Intelligence, a B2B focused research house with a marketing strategy focus, and;- FMC & Sons, the market leader for providing consultancy services to the funeral industry, and the unique characteristics of this sector mean I've developed some pretty rare industry knowledge of marketing. Marketing ManagerHotProspects- public sector project to attract and retain graduate talent to the East MidlandsMay 2011 – July 2012 (1 year 3 months)Lincoln, United Kingdom Project CoordinatorFMC Ltd- Consultancy and recruitment companyDecember 2009 – May 2011 (1 year 6 months)Fresh out of university, naive and eager to progress I assisted the MD on internal improvement projects starting with CRM through to control processes.In addition to taking charge of the marketing, and supporting the project manager with pesky time sheets and admin on public sector projects. Most notably a graduate recruitment service (now fully commercialised) to address the East Midlands graduate brain drain. SupervisorLa Senza- Underwear storeSeptember 2009 – December 2009 (4 months)Helping ensure ladies' lumps and bumps are all in place through helping keep the team and store up to scratch. ManagerEnvy- Designer clothing companyMay 2004 – September 2009 (5 years 5 months)Running the ship on Sundays.Keeping the Women's wear team in check.Doing all the pesky end of week paperwork that told the big bosses all the needed to know about how great we were at meeting KPIs.

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