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Aghalee, Co Armagh, Northern Ireland
http://www.customersensetraining.co.ukRunning a business takes lots of time and sometimes there just isn’t enough time to look after the important area of marketing. The order book looks good at the moment, so perhaps you think you don’t need to worry about marketing at the moment. But that’s where you’re wrong. Unless you keep your eye firmly on the needs of your customers, you might not have any customers next week. That’s why you need to draw up a marketing plan and start putting in place the strategies vital for the long-term growth of your business. But not flowery words in fancy documents, practical marketing solutions that can be quickly implemented and lead to increased turnover for your business. But do you know exactly what your customers want? You may think you do but until you actually ask customers you are actually working in the dark. Surveys and focus groups are just some of the market research expertise that Customer Sense has.
BSSc (Hons) in Business Adminstration - Queen's University Belfast
Post Graduate Diploma in Marketing
E-Marketing Award
I am a marketing and media services professional with over 20 years in the industry under my belt. My career started off in the Northern Bank in 1986 where I held a variety of management roles in public relations and marketing. In 2004 I set up her own business, Customer Sense Training and Consultancy providing small businesses implement practical and cost-effective marketing strategies. I have also worked as a part-time business studies/media studies lecturer in the Southern Regional College and the South Eastern Regional College. As well as teaching students on a range of courses up to degree level, I have carried out small business mentoring (start-up and growth stages). More recently I have managed two market research projects in the Craigavon area for SRC – small business research (2009) and health research (2009/10). I'm also is a distance learning tutor with the Oxford College of Marketing and support international students with their Chartered Institute of Marketing (CIM) assignments and examinations