Claire Kennedy

Skills Offered

• - Marketing
• - Strategic Marketing
• - Branding

Personal Introduction

Hi, I'm Claire. I have worked in Brand Marketing for the last 15 years, mainly in the food & drink arena, on brands such as Uncle Ben's, Pedigree, Baxters Soups, John Smith's, Newcastle Brown Ale & Magners Cider and would now love to be able to put my skills & experience to good use to help worthwhile causes. Whether the subject matter is a can of soup, a bottle of beer or a local charity, I believe the basic principles of marketing are the same: Understanding who you want to speak to (be it sponsors, volunteers, local communities etc), being clear on what you can offer and how to best tell your audience how you can benefit them.  So, if you need any help with devising your marketing strategy and plans then do get in touch.     

Qualifications

• Economics & Management MA St. Andrews University 2:1

Experience

After starting my career on the Graduate Training Scheme at Mars Inc I gravitated towards Marketing and have held Marketing Manager roles at Baxters Food Group and Scottish & Newcastle looking after brands such as Baxters, John Smith's & Newcastle Brown Ale. In my current role as a Freelance Marketing Consultant, I have undertaken a wide variety of projects from launching a new brand of potatoes to devising the marketing plan for Magners cider to helping a firm of architects develop their expansion strategy. I can offer experience in: - Proposition development & branding: Who/what are we, what do we offer, why should people be interested in us. - Marketing strategy development: What do we want to achieve, who are we targeting, what can we offer & how will we reach our audience -Marketing planning: What specific activities do we need to undertake to reach our goals. - Communications development: How do we best tell people what we offer