Ashley Howe

Digital Optimisation Analyst

I am available to help, please get in touch.

Coventry

Skills Offered

Ashley is yet to share this information.

Personal Introduction

Hi, im Ash. I really enjoy what I do but am always looking for new challenges and am looking to offer my skillset for a worthy cause.

Qualifications

  • Shaw Academy Level 4 Diploma in Online Marketing

  • Google Analytics individual qualification

  • BA(hons) Media Production

  • University of Lincoln

Experience

Currently working as an optimisation analyst for a large service based company. This role involves creating, coding and managing a/b and multivatiate tests to improve on site conversion rate and doing extensive analytics across the site to improve overall customer experience. Web analytics experience - Google Analytics qualified Experience of A/B and multivariate testing, principals, application, analysis and reporting, end to end implementation etc. A firm believer that if you have a website and you actually want your visitors to do something measurably positive when they arrive then YOU NEED TO TEST! Web design experience, competant in HTML & CSS coding. Complete novice at javascript but this is something im working on. SEO experience Content management experience - well versed in a variety of CMS systems. Copywriting experience User testing experience - have engaged with users in direct user testing on several occasions as well as using remote solutions  

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