Smitha Chunduri

Skills Offered

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Personal Introduction

Result oriented, motivated marketer with 10+ years strategy and operations experience leading complex, multi functional projects within globally dispersed teams. I have strong experience in strategic planning, implementing systems, programs and processes to meet business objectives.  I am interested in turning customer information into intelligence to build deeper and effective customer relationships and thereby improving customer experience and loyalty.

Qualifications

• M.B.A - Strategy

Experience

Experienced in planning, managing and delivering multi-channel, digital CRM marketing campaigns as well as post campaign analysis processes Responsible for revenue targets for e-commerce channel sales, developed strategies that contributed to 11% revenue growth despite severe drop in organic search traffic Contributed 4% upsell revenue to daily sales through post purchase recommendation campaigns, implemented new pricing models that delivered 24% lift Developed closed loop prospect lifecycle programs including lead nurturing campaigns, improvement of inbound lead distribution and sales alignment (Aprimo, Eloqua implementation and integration with CRM systems)