I am available to help, please get in touch.
Edmonton, Alberta, Canada
I am a 20 year professional in the fields of marketing and communications. I have provided companies with expertise in marketing strategies, advertising campaigns, public relations, media relations, brand strategy, reputation management, internal communications, external relations, stakeholder relations, event planning, market research and many other aspects of marketing and communications. I am well versed in all areas of marketing and communications, and in my current role work for a not for profit in developing their complete marketing and communications strategies. I am looking to support other organizations both locally and internationally in attaining their business goals through well planned and executed marketing strategies.
Education
Bachelor of Commerce - University of Alberta – Marketing and International Business
Business Diploma - Northern Alberta Institute of Technology – Marketing
Project Leadership and Management Certificate – Northern Alberta Institute of Technology
Board and Committee Experience
Board Member The Exchange (formerly Council of Communication Management) 2009 – present
Member ACE – Advertising Club of Edmonton – 2008 - present
Member IABC 1990 – present
Newsletter Editor
IABC Edmonton 1997-2000
Professional Development Committee
IABC Edmonton 1996-1997
2002-03 & 2003-04 IABC Capital Awards Gala Chair
Director
Spruce Grove and District Chamber of Commerce Board 1998-2000
Chair
1999 Spruce Grove and District Chamber of Commerce 1st Annual Small Business Awards
Canadian Cancer Society Board – Public Relations Committee Chair – 1990-92
Public Relations Committee
Canadian Cancer Society
1990 - 97
AIESEC Edmonton (International Association of Students in Economics and Commerce) – Board Member and Marketing Committee Chair 1993-95
AIESEC Edmonton – 1992-93 Career’s Day Chair
International Dinner Chair
Marketing Committee Member
Management Skills
Financial management – budget development
financial reporting
controls and tracking (budgets over 1 M)
Manage and prioritize diverse projects simultaneously
Managing of creative teams and staff
Key member of management team that plans and implements business strategies and corporate projects
Leadership of staff (teams of 6 or more)
Collaboration with internal business partners to achieve operational and strategic objectives
Development of corporate governance
Human resource
hiring
recognition
performance management and coaching strategy development
Strategic planning
Project management
Change management
Marketing and Communication Skills
Strategic communication plan development
Market research
Employee engagement and internal communications strategies
Reputation management strategies
Market Segmentation and consumer behaviour analysis
Media analysis and purchasing
Environmental analysis
Certificates and Training
Emotional Intelligence – University of Alberta
Interpersonal Communications – University of Alberta
Creating Effective Workgroups – University of Alberta
Developing a Business Case – University of Alberta
Managers & Supervisors Conference - Skillpath Seminars
How to Motivate
Manage and Lead a Team – Rockhurst University Continuing Education Centre
Fundamentals of Effective Project Management - Rockhurst University Continuing Education Centre – 2003
Communication Skills
Featured Speaker 2008 Marcus Evans Branding Financial Services Conference Chicago
Featured Speaker 2007 Saskatchewan Justice Department Meeting 2007 Self Represented Litigant Forum
Featured Speaker 2007 IQPC 3rd Annual Internal Communications Summit
Featured Speaker 2007 Federated Press Communicating Pension
Benefits and Compensation Conference
Featured Speaker 2005 Melcrum International Strategic Communications Conference
Featured Speaker 2005 Federated Press Communicating Pension
Benefits and Compensation Conference
Featured Speaker 2001 Canadian Bar Association
Marketing for Estate Lawyers
Featured Speaker1999-2000 Alberta Women’s Enterprise Initiative Association
Excellence in Customer Service
Marketing Your Small Business
Featured Speaker 1999-2001 Connecting Women
Value of Marketing Planning: Building A Comprehensive Plan
Professional Background Goodwill Industries of Alberta Director, Marketing & Communications 2009 to present Reporting to the CEO, this position is responsible for Development of the overall strategic and marketing communications plan Managing and leading multiple projects Leading the marketing and communications team Development of all communications – internal and external Alignment of all activities to the corporate brand Development of all marketing and promotional activities, including social media Member of the executive committee Developing the business plans and budgets for the marketing and communications unit as well as the organization. Developing corporate communications strategies in employee relations, reputation management, corporate social responsibility, and media relations. Working with the board to support communication activities, develop the annual report and other requirements ATB Financial Senior Manager, Brand Development 2007 - 2009 Reporting to the Vice President, Marketing this position is responsible for Implementation of the ATB Financial corporate brand strategy Managing and leading multiple projects Leading the graphic design staff Development of communications – internal and external related to the brand Alignment of all corporate programs to the corporate brand Development of advertising campaigns to promote the brand Development and implementation of strategies and programs to align associates to the brand internally Development and alignment of ATB sub brands to the corporate brand Ensuring all internal and external marketing and communication vehicles align to the corporate brand Key partner to the senior management team to advise on brand strategy Participating in major corporate projects as marketing team lead Alberta Justice Manager, Law Information Centres Contract 2007 Reporting to the Assistant Deputy Minister this position is responsible for Project Management and Leadership of the Law Information Centres project across Alberta – Edmonton, Red Deer, Grande Prairie and Calgary developing business plans, marketing communication strategies, policies, procedures, website and administrative processes relationship management with internal and external stakeholders internal communications and media relations Alberta Pensions Administration Corporation Director, Communications 2003 to 2007 Reporting to the CEO and Chief Strategist this position is responsible for Leading the communications team Key partner to senior management team for communications activities Member of the execute committee developing and executing of corporate and business unit plans and scorecards Budget Management Developing corporate communications strategies in employee relations, reputation management, corporate social responsibility, and media relations. Working with 5 pension plan boards to develop communications strategies BE Communication Ltd. Senior Consultant/President 1994 to 2003 Working with diverse clients to develop and implement marketing communications Strategies in media relations, advertising, print production, newsletter creations, special event development, stakeholder communication, internal and external communications and other wide ranging activities. Strategic business plan and marketing plan development Dealt with issues in human resources, marketing communication, IT, budgets and fiscal accountability, business development, and distribution of services. Consulted organizations in professional services, retail, manufacturing, not for profit and small business, as well as contracts with University of Alberta Alumni Association, The Lease Coach and others.