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Cornwall
I am a creative and results-driven online marketing specialist. I provide web design, content, SEO, social media and other inbound marketing services. In my career I have conceived and executed marketing strategies to support business development, both encompassing the whole range of online media or in the form of more focused, one-off campaigns.I have project management experience and am an open communicator, ensuring clients are kept up-to-date on project progress and outcomes.
2014 - MA
Translation
2012 - Level 3 First Line Management
2011 - Introduction to Web Design
2009 - Postgraduate Certificate in Education (Secondary Modern Foreign Languages)
2008 - BA (Hons) French and History
2:1
My experience includes work in the following areas: Social media: Organic or paid Build strategy based on business development goals Content creation (image and video production) Audience building and engagement Platforms: Twitter, Facebook, LinkedIn, Google +, YouTube, Pinterest, Instagram, Myspace, etc. SEO: I keep up to date with latest search engine algorithms. Keyword research based on market and company brand Onsite optimization Offsite optimization Link building through online interaction and outreach Content marketing: Article writing; search engine optimized writing, audience-tailored and according to stage of buying cycle with appropriate calls to action Image sourcing and editing (Adobe Photoshop) Upload content to websites/blogs Proactive approach to guest writing Promotion through online interaction and re-purposing of content for different channels Website design: Set up and customization of websites in WordPress Proficient in HTML, CSS and can edit pHp and JavaScript Analytics: Link marketing activity back to business and marketing objectives, with quantifiable analysis of ROI and/or gathering qualitative feedback Analysis of social/email engagement by reach, likes, open/ click-through rates etc. Analysis of website user experience by, keyword analysis through Webmaster Tools and performance of PPC campaigns against e-commerce transactions and goals. Set up and Implementation of Google Analytics tracking code on websites, use of custom campaign parameters in URLs