Ami Shah

Skills Offered

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Personal Introduction

My name is Ami and I have an MBA in Marketing and over 6 years of experience in Business development and Marketing within the Publishing, Information services and Conferences industry. As a top tier performer who thrives in a fast paced environment, I am able to bring customer insight, define value proposition and develop effective sales and marketing strategies which have contributed revenue growth of over 33%. I wish to now leverage my skills across a variety of projects where I can contribute towards the growth of projects. My experience have equipped me with solid skills in the areas of, sales and marketing strategy, strategic analysis of competition, analysing trends and providing actionable insights which have helped in delivering a revenue growth. My key skills include: Marketing Strategy Business Development Strategy Market research and Insight (Market research course with SPSS - City University) Competitor Analysis Commercial Partnerships and Negotiation Project Management (Prince2 Foundation and Practioner Qualified) Basic knowledge of - CMS, CRM and Google Analytics I am now keen on opportunities which will allow me to leverage these skills and contribute towards the growth of the company.

Qualifications

• 1. Master of Business Administration Concentration in Marketing

• Rochester Institute of Technology

• USA- 2006-2007

• 2. Market Research with SPSS

• City University of London - March 2015

• 3. Prince2 Foundation and Practioner

• Knowledge Train - Jan - Feb 2014

• 4. Master of Commerce

• Distinction

• University of Mumbai - 2003-2005

• 5. Bachelor of Commerce

• Distinction

• University of Mumbai - 1997-2002

Experience

1. Tax Sponsorship Manager - LexisNexis UK- Oct 2011- Jan 2014 Generated top sales for Tolley (Tax) conferences with a 33% increment in total revenues and creating significant market share Responsible for development and implementation of Tax sponsorship sales strategy, market segmentation, identifying key accounts and development of Key Account Management strategy Effective key account management through SPIN selling  techniques which reactivated major clients and grew small accounts by 300% contributing as major revenue drivers Successfully improved the structure and processes within the conferences team which helped increase revenues of key events by 45% Led a cross-functional (marketing, production and delegate sales) team involved in enhancing revenues and increasing profitability of existing Tolley Conferences. [International Tax and Trust Congress: Barbados, Tax Journal Breakfast Club]. Strong analytical and research skills to capture new business acquisition areas by tracking and assessing market trends and client’s changing business requirements. Advised and collaborated with the Marketing team on developing an effective Marketing strategy for new and existing conferences which resulted in improved market penetration Proactively managed and made recommendations to improve creative tools for measuring delegate/ client satisfaction through post conference customer surveys and use of voting buttons on-site conferences. Analysed and implemented targeted e-mail and direct mail activity to capitalize on an extensive database developed through earlier promotional campaigns which generated new leads from different sectors Performed competitor analysis to benchmark pricing and other conference format features Designed the sponsorship package, dossier and other marketing collateral (e-invites, emails, newsletter, and direct mailers) Developed third party strategic partnerships which created an additional route to market for event promotion and revenue Strong understanding of primary and secondary research methodologies   Unit Manager - Dun and Bradstreet (India)- Aug 2007- Dec 2010 Managing a team of sales associates, coaching and mentoring to drive pipeline and successful implementation of the target account growth strategy. Successfully grew the sectors such as Telecom, Software and Banking and Financial services by developing key accounts such as Tata Teleservices Ltd which added over £30K in annual revenues Conceptualized and delivered bespoke reports for clients such as Barclays Wealth and Tata Teleservices which created a new revenue stream for the Business unit adding to over £20K in revenues Proven track record in exceeding sales targets while adding incremental revenue of 40% and increased profitability Proactively leveraged marketing for Thought Leadership initiatives and lead generation activities Responsible for event execution, lead generation, coordinating event collateral and operational aspects Preparing performance review reports, sales pipeline and sales forecasting report for the western region. Managing a complete project from conception to execution of the publications and launch event