Helen Adams

Skills Offered

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Personal Introduction

I have 5 years of experience in planning, implementing and evaluating commercial marketing and consumer PR in the tourism & transport sectors. I have worked both in-house and agency side. I currently manage all online and offline marketing channels for two brands, including their respective marketing budgets.    I am am an active member of the Chartered Institute of Marketing and of The Tourism Society.

Qualifications

• Professional Certificate from the Destination Leaders Programme

• Edinburgh Institute

• MSc in Heritage & Cultural Tourism Management (specialised in marketing for dissertation)

• Edinburgh Napier University

• BA(Hons) in History

• University of York

Experience

February 2013 to present - Marketing Manager at Lothian Buses Responsible for Edinburgh Bus Tours & Edinburgh Trams' marketing   July 2012 to February 2013 - Senior Account Executive at 3x1 Public Relations Contributed to a range of consumer accounts including Macdonald Hotels & Resorts, sportscotland & Lothian Buses   October 2010 to July 2012 - Marketing Co-or donator at the Edinburgh Dungeon (Merlin Entertainments Group) Responsible for all aspects of marketing, PR & sales