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London
I am a CRM/Email Marketing Specialist with seven years of experience working both client and agency-side. Commercially astute and results driven with excellent campaign management and conversion optimisation skills. Has experience across a number of industries, delivering targeted communications to develop the customer lifecycle with a strong understanding of the creative and HTML build process. Key competencies: CRM, campaign management, behavioural targeting, copywriting and editing, lifecycle marketing, HTML, data segmentation, email deployment, creative strategies, stakeholder management, A/B testing, SMS, banners, push notifications, branding, mobile, localisation, project management, budget management, campaign analysis/ reporting and process optimisation. Applications: Dreamweaver, Google Analytics, Localytics, ESP/CRM marketing platforms (Salesforce Marketing Cloud, Precision Central, Experian, Campaign Monitor & Zeta Interactive), Microsoft Office, QuarkXpress, Photoshop, CMS systems, Concrete5, Litmus and Movable Ink, JIRA, Daptiv and @task.
BA Hons – Communications
Audio Visuals and Production Studies: 2.1
Clients/companies worked for include: eBay, Shop Direct, Boots, Tesco Bank, Gumtree and the BBC. In previous roles I’ve worked as an Email Campaign Manager, Project Manager, Digital Campaign Manger, Marketing Executive, Freelance Copywriter and Associate Publisher.