Peggy Mcgregor

Skills Offered

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Personal Introduction

I have over five years experience working in marketing and communications, both in B2B and B2C. My key strength lies in creating engaging, content-driven marketing campaigns. This is underpinned by my: copywriting skills (I have extensive experience writing for blogs, magazines, websites and marketing literature); design skills (I am proficient in adobe creative suite and video editing); in-depth understanding of online and off-line distribution channels.

Qualifications

• MSc

• Communications and Entrepreneurship (Merit)

• The University of Nottingham

• 2011

• BA Hons

• English Studies (2:1)

• The University of Nottingham

• 2010

• A Levels (AAB)

• Sawtry Community College

• 2007

Experience

Marketing Executive, Independent Clinical Services June 2015 to present At the ICS group, I am responsible for planning and executing the marketing activities of Hobson Prior, a recruitment consultancy to the life sciences industry. I have worked to extend the company's online presence through LinkedIn campaigns, email marketing and developing website content. In 2015, I helped increase annual website traffic by 15%. I am now working on producing a large careers report that will be used as a sales tool, to increase web traffic and to develop brand awareness. The main source of data for the report is the results of a candidate survey; through email marketing, I was able to gain over 1,500 responses (almost doubling my target of 800).    Marketing Executive, PEM June 2013 to June 2015 At PEM, an accounting and business advisory firm based in Cambridge, I was responsible for planning and executing the marketing activities of the company's corporate finance division. My key achievements in this roles include: Securing and running a joint seminar with NatWest Producing several client video testimonials Supporting a firm-wide rebranding project Writer, Rooms Magazine January 2013 to June 2013 Digital Projects Assistant, The University of Nottingham February 2012 to September 2012   Postgraduate Placement (Marketing), Loreus July 2011 to December 2011 Postgraduate Researcher (Internal Marketing), Nottingham CityCare May 2011 to July 2011