Sylvie Edwards

Senior Account Director

I am available to help, please get in touch.

London, Uk

Skills Offered

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Personal Introduction

Highly self-motivated marketer and content producer with 10 years experience in the industry. Breadth of experience with varied roles including senior account management, operations, production and project management. My interest in the industry is driven by a fascination in people and how communications can be used to effect positive change. 

Qualifications

  • PGC International Business (St Mary's UK and CUNY New York)

  • Joint Honours BA History and Art History 2004-2007 (2:1) University of Nottingham

  • A Levels: History. English Literature

  • Sociology 2002-2004 St Augustine’s Priory

  • London

Experience

Senior Project Manager / Account Director Feb ‘16 – Current Quiet Storm (freelance) London Managing the fast turnaround delivery of multi-disciplinary projects for a range of clients including NBC Universal, a new to market energy drinks brand and SKY content. Senior / Account Director Feb ‘15 – Feb ‘16 FCB Inferno (freelance) London As a senior account director I worked hand-in-hand with Strategic and Creative directors, leading a multi- disciplined team to deliver fully integrated campaigns on the BMW accounts’ key projects. Writer Jan ’15 ALVAR Magazine (freelance) London Commissioned to deliver a contemporary thought-piece, I wrote an article titled ‘Silently Creative’. Printed in June, the article explored the links and relationships between silence, creativity and society. Greenpeace (contract) Aug – Dec ’14 London Led a research project designed to understand how the Polish diaspora could be used to shape political discourse around climate change. Through qualitative and quantitive research, we developed an understanding of the audience, their media behaviours and identified key influencers. Creative Services Manager Aug ’13 – Dec ‘14 Adjust Your Set London Tasked to set up and manage the creative, design and editorial departments of this start-up agency. Collaborated with Blue Marine Foundation, activating its key initiatives for 2014, including delivering a proposal to No. 10 and the continued promotion of The End of The Line documentary. Account Director April ‘13 – July ’13 Inferno (freelance) London Oversaw a Microsoft Global retail comms campaign – working with various senior stakeholders to activate the global toolkit. Operations Coordinator (Art and Communications) Mar ‘12 – Mar ‘13 Robert Rauschenberg Foundation (contract) New York Facilitated online and social media communications for various philanthropic projects, art initiatives, and the Florida-based artists’ residency programme. As lead internal communications contact, I liaised with consultants and senior influential art contacts to guard and promote the RRF mission in all comms. Account Director Aug ‘11 – Mar ‘12 Inferno (freelance) London Oversaw the launch of Nokia’s largest Global comms campaign – working across TV, print, OOH and digital media. Led the UK launch event that took over London’s embankment with a Deadmau5 gig and 4D projection mapping onto the Milbank tower. Senior Account Manager/ Account Director Jun – Aug ‘11 JPMH (freelance) London Managed the strategic and executional development of digital campaigns for 3 Purina brands – across digital, social and mobile channels. Senior Account Manager Jan – June ’11 BD Network London (freelance) London Managed the digital activation for Cornetto’s 2011 pan-European campaign. Part of the winning pitch team for two brands within the Arla Foods portfolio. Senior Account Manager Nov ‘09 – Dec ‘10 DLKWLowe London Managed global FMCG projects for Unilever as well as pan-European client, Electrolux. Involved in the strategic thinking for several activation campaigns including an ATL campaign. Financial responsibilities included client budget maintenance, forecasting and billing. Project Manager Nov ‘08 – Nov ‘09 G8wave Ltd London As a project manager, I oversaw the creation, development and analysis on all mobile activities implemented across the newspaper group Johnston Press. Account Manager Aug ‘07 – Oct ’08 WDMP London As an account manager on 3 Mobile, I managed the creative execution of several projects including retail brand activation, POS, print collateral and experiential media. 

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