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Yorkshire
http://www.looknorthmarketing.co.ukMarketing Manager with over 9 years experience in the Retail industry, specialising in Direct Marketing and PR with event experience and good working knowledge of Digital & Product. A creative and innovative key team player with vast knowledge of campaign, project and budget management. Considerable experience of liaising with both internal departments across the business and external suppliers/agencies including journalists, creative and data agencies. Management, development and implementation of effective plans alongside budgeting, forecasting and cost control. Management, leadership, mentoring and development of 4 direct reports. Goal and results orientated with proven ability to deliver personal and company objectives. Good verbal and written presentation skills with ability to work under pressure and to tight deadlines. A self starter able to work on own initiative and as part of a team with a proactive approach to personal and professional challenges. A strong ambition to succeed and always seeking new skills to develop.
Geography
Graphics
French
German
GNVQ Intermediate ICT
4 A Levels at grade C to E – Biology
Photography
RE
General Studies + AS Level Chemistry
NVQ Level 3 - Certificate in Management qualification
Education - 2000 to 2005 - Bingley Grammar School
13 GCSE’s at grade A
to C – Maths
English Language & Literature
Dual Science
Employment Summary UK Marketing Manager Pure Collection Ltd (September 2016 – present) 3 month contract working on the UK direct marketing plan for both customer acquisition and retention. After redundancy I took a 2 month career break to visit friends and family in Spain alongside working as a freelance consultant for Digital People Recruitment Ltd. Consultant EMR Recruitment (March 2016 to July 2016 - made redundant) Achievements: 3 placements totalling £20k fees Responsibilities: 360o Consultant - Originally responsible for permanent recruitment across Leisure, Travel & Tourism sectors but with additional responsibility of Retail, Utilities, Financial Services & Professional Services (since team changes). Building relationships and networking with clients (such as Virgin Trains, Yorkshire Bank, Glen Dimplex and Experian) alongside strong candidate relationships. Conducting thorough internal interviews with candidates before short listing. Account management of clients and candidates through BD and interview process. Led and participated internal workshops utilising my marketing experience to increase brand awareness of EMR. This includes securing 1st option to sponsor a Marketing Masterclass led by a well known industry professional and contributing to EMR brand by regularly posting on LinkedIn (2 strategic industry led blog posts included). Fully competent in internal systems by week 3 of starting. Marketing Manager (Offline) La Redoute UK (March 2014 to March 2016) Development and implementation of effective marketing plans to retain, reactivate and recruit customers in line with agreed brand strategy to maximise the brand and grow sales and profit. Manage and oversee the implementation of all Direct Marketing plans including Print Production, to deliver budgeted sales targets and customer KPIs including Direct Mail & Publications, E-Book, E-Mag, PR, Events, TV production, Competitions, Partnerships and Magazine Advertising. Manage the budgeting and forecasting process for DM plans to the value of £8,000,000 per annum. Full control and responsibility of Commercial Investment and costs by invoice management, reconciliation and budgetary planning. Manage and provide inspiration, leadership and development to 4 direct reports. To develop and manage innovations offline including partnerships and test strategies (creative, gift and mechanic) and work with the Head of Marketing to agree on the optimal implementation of any strategic tests. Effectively communicate marketing plans to internal and external stakeholders to ensure activity is executed accurately and company objectives are met. Monitor and evaluate performance of campaigns and if necessary, plan and execute contingency activity to ensure targets are achieved. Work closely with Online Marketing Manager (Online) and Web teams to deliver multi-channel communications. Manage several key agency relationships including PR, media, data and creative. Project lead for cross-functional team focused on promoting strong working relationships across teams and departments. Marketing & PR Executive Redcats UK - La Redoute UK (Oct 2010 to March 2014, internal promotion to Marketing Manager) Achievements: Creation and management of £2,000,000 budget for Marketing Acquisition activity. Management of up to £500,000 budgets per each offline campaign. 45% uplift in PR Coverage for La Redoute with a reduction in cost of 25%. 38% uplift in response and demand KPIs on UK sourced free gift tests versus free gifts sourced via French Team. Management and implementation of £50k budget for La Redoute PR activity including Events (Clothes Show Live, Editorial Days and Press Days), overall strategy and maintaining brand awareness. Won “Employee of the Month” in December 2013. Responsibilities: Work with Marketing Manager in the development and planning of effective marketing plans in line with the agreed brand strategy, across both Recruitment and Retention. End to end campaign management of all offline packs including conception and strategy, historical results, briefing (data, creative, print and production), proofing all artwork to meet quality and legal standards alongside laser proofing, copywriting, post analysis of campaign results and management of campaign budget for the duration of the process. Management of the UK PR strategy including maintaining PR Shots tool, handling image and sample requests, liaising with journalists and media to provide optimum brand awareness, cost and CI control, sending of weekly PR Emails, innovation strategies to drive the brand forward, event management and planning, and delegation of tasks to the wider team. Facilitate control of Commercial Investment and costs by invoice management, reconciliation and budgetary planning. Mentoring and coaching of Student Placement and Marketing Coordinator to ensure roles are executed accurately and to a high standard. Provide a point of support in their day-to-day work and training where needed, and also to wider Marketing team. Manage gift selection and purchase in coordination with France, external suppliers and UK overstocks. Organise and attend gift photo shoots to provide art direction and support. Develop and implement the data strategy for internal and cold lists to use in Recruitment (Prospection’s). Ensure all information is communicated to wider team and across the business in order to create a quality Customer experience and ensure best practice. Marketing Customer AcquisitionExecutive Damartex UK Ltd (Nov 2009 to Oct 2010) Assisted the Customer Recruitment Manager in constructing cost effective new customer recruitment plans in line with Mid Term Plan, along with building and presenting budgets and presentations to the Board. Supported and maintained the effective execution of the new customer recruitment plan to ensure that targets, costs and deadlines were met in line with the seasonal budget, in order to optimise sales and profit. Managed and developed the Off The Page advertising campaigns including planning activity for future campaigns, producing briefs, liaising with internal departments and external agencies and examining artwork. Managed and developed the Prospects promotional mailing pack. Managed and reviewed actual state of business and monthly actual costs against budget, making recommendations on how to best meet the seasonal recruitment plan and cost targets. Managed and developed the production of recruitment specific catalogues to ensure maximum numbers of new customers were recruited in line with seasonal plan. Managed Third Party Parcel Inserts and List Rental to ensure the maximum amount of revenue was generated. Reported on revenue generated from Damart 3rd Party Parcel Insert and List Rental activity, ensuring that actual revenue generated was in line with seasonal budget. Managed external Customer Recruitment mailing campaigns including liaising with 3rd Party Suppliers and internal departments to ensure mailing activity was executed correctly, cost effectively and within deadlines. Marketing Customer Recruitment Assistant Damartex UK Ltd (Apr 2007 to Nov 2009) Compiling and distributing weekly statistical reports; Competitor analysis of advertisements and campaigns; Creating historical data reports from previous season’s advertisements and campaigns to provide product sales overview information for use in future seasons; Archiving of all catalogue and promotions used by the department; Ensuring budgets and targets are met by managing invoices and purchase orders; Ad-hoc duties including ordering stationary and managing holidays/sickness for department staff. Office Administrator Next PLC (2006 to 2007) Collation and calculation of various figures; analysis of refunds and end of day reports; opening, closing down and balancing all store tills, banked cash & investigated till discrepancies; adhere to strict company guidelines; processed faulty and returned goods along with stock taking; entered staff hours for payroll run and reported on sickness/holidays; investigated wage queries from staff; liaised with other stores, Store Managers, Area Manager and Head Office; dealt with customer queries; induction & training for new staff; attended area meetings to take minutes and general ad-hoc duties as directed by various Store Managers and Area Manager.