Siobhan Mcdade

Marketing Manager

I am available to help, please get in touch.

Skills Offered

  • - Marketing
  • - Strategic Marketing
  • - Branding

Personal Introduction

A marketing manager with experience in developing brand identity, planning and implementing brand awareness campaigns and managing large scale multi-channel campaigns. I am creative, culturally curious and always looking out for my next challange. 

Qualifications

  • 1st class honours BA Media and communications

  • Key subjects: Strategic Marketing

  • Media Policy

  • Communication Law.

Experience

Marketing manager, content - Guardian news and media   Responsible for driving long term brand strategy and delivering best in class marketing to build awareness for content products and safeguard the brand. Collaborate with editorial and product teams to develop core product identities. Key achievements:    Introduced global brand guidelines for company giving consistency across all comms Converted 10% of Independent readers after the closure through a brand campaign  Editor in chief – the edit magazine  Creatively directed the student magazine, created new sections and oversaw the redesign of the magazine which won The Edit the NUS Scotland Award for Best Student Media 2013 comms intern – weber shandwick, glasgow Responsible for writing media materials, new business research and managing social media platforms and creating client proposals. 

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