The Silver Line is the UK’s only free, confidential helpline for lonely and isolated older people available 24/7 every day and night of the year. In less than 3 years, we have received more than a million calls with over half of callers having literally no-one else to speak to. A phone call can be transformational to the life of an older person, who may not have spoken to another human all week. As one caller said, “Silver Line has given me a lifeline – I can call any time night or day which means so much when you suffer from anxiety.” Just £5 will pay for a call day or night, so your fundraising could make an enormous impact.
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The Silver Line helpline has now received more than a million calls from lonely and isolated older people, many of who have literally no-one else to turn to. The number of calls grows daily and it’s vital that we continue to be there for those who need us into the future. As a new charity awareness and brand profile is a big issue to us. If people don't know we exist, they can't use our services or indeed get involved and help the charity. With a small marketing budget constraining ways in which we reach new supporter, I would love to hear of new and innovative ways you feel we could reach these new supporters.
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