Kevin Lavery

Skills Offered

• - Marketing
• - Advertising

Personal Introduction

I am a advertising and marketing specialist with over 40 years' experience

Qualifications

• A specialist in Mature (50+) Marketing.

• I have written three business books on marketing and advertising to older consumers.

• is on the American Advertising Educational Foundation's must read list.

• Regular conference speaker on mature marketing internationally.

• Othe specialist skills:

• Direct Marketing

• Fundraising

• My latest one

• The new Millennium Tales is on the American Advertising Educational Foundation must read list.

Experience

Founder and former vice-chairman of the Mature Marketing Association (MMA). An expert in marketing and advertising to the 50+ age group. Former Group Managing Director, The Direct Marketing Group. Responsible for four direct marketing agencies - Millennium, DMS, Whitewater and JDA. Former Managing Director of Lavery Rowe advertising - the leading direct respobse agency in the UK. Currently director of OWL Marketing solutions.