Jill Ford

Freelance

I am available to help, please get in touch.

Skills Offered

  • - Marketing
  • - Strategic Marketing
  • - Business Development
  • - Social Media Marketing

Personal Introduction

Hi I am Jill, over from New Zealand. I am passionate about making a  difference particularly in areas of; refugees, international development, environmental, slavery, empowerment of women and girls. I have extensive experience in the areas of integrated marketing, digital, events, Fundraising, corporate partnerships.  Since being here I have been involved with two campaigns, cycling and plastic pollution as well as s helping an anti-slavery charity set up its first challenge event. My website is - www.fordwardmarketing.com, which I am in the process of revising. I will be available from February to help charities in areas I am passionate about. Jill More info - https://uk.linkedin.com/in/fordjill  

Qualifications

  • Certificate of marketing management

  • Certificate of Fundraising

  • Google Ad words.

  • BSc Hons

  • MBA

  • Distinction

Experience

Agency - founded and grew a marketing agency. A strong client service ethic resulted in successful long-term relationships with clients.Digital - developed and delivered cross-platform campaigns, inc: social media, PPC and display advertising, web content & analytics• Spearheaded innovative campaigns for New Zealand Red Cross national appeals (social, display and search); resulting in returning annual appeal to +ve net income, revenue + of 200% & digital ROI of 30:1.. Managed a successful Space4CyclingBristol campaign –resulted in over 64% of elected councillors supporting better cycling. 945% increased views on BCyC site, 519% increase in users. Increased Facebook engagement by 980 – 400%. Increase of 170% in Twitter impressions. Marketing, event's and communications – created a variety of successful events and multichannel marketing programs • Created & grew a national “Meridian Kids Mountain Bike Jams” with NZ largest energy company (involved 29,000 children and 42,000 parents). Managed the complete marketing mix (DM, digital, radio, TV, outdoor and PR). • Grew business events inc' conferences, national awards and corporate games.

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