I am available to help, please get in touch.
Cardiff / Bristol, Uk
I have 7 years experience in a variety of marketing roles, developing skills across the marketing mix in: copywriting, event management, digital marketing including setting up and developing social media accounts, branding and marketing strategy. I have a First Class BA (Hons) in Business Studies with Marketing from the University of the West of England.
North Somerset
Eleven GCSEs at A
- B including Mathematics and English
University of the West of England
Bristol
BA (Hons) Business Studies with Marketing
Degree Classification: First
Gordano School Sixth Form
Portishead
North Somerset
A-levels: Business Studies B
English Literature B
Psychology B
Critical Thinking C (AS Level)
Gordano School
Portishead
Marketing Officer at Cardiff Metropolitan University November 2015 - Present • Budget management of the University’s Postgraduate and EU marketing budgets, totalling £60,000 • Developed and implemented the University’s European recruitment strategy, including marketing plan, representing the university at EU recruitment events and developing data capture for enquiries • Implemented and managed online postgraduate recruitment campaigns and maintained the University’s presence on relevant platforms • Liaised with individuals and teams across the organisation to promote postgraduate portfolio to appropriate target markets through the use of professional journals, websites and other relevant channels • Worked with academic schools to raise the profile of postgraduate study to the internal market; promoting progression opportunities through the development of a series campus events • Managed the organisation’s presence at Postgraduate recruitment events (UK and EU) • Managed the production of the postgraduate prospectus and developed the postgraduate web pages Marketing Officer at School of Management at University of Bath April 2013 - November 2015 • Management of the School’s social media accounts, creation of web content and development of new emarketing materials • Creation of marketing material; liaising with in-house and external designers for production • Assisting the Marketing Manager in compiling media plans • Searching out information for PR purposes, writing press releases, liaison with the media and arranging interviews • Maintaining a photo library and arranging in-house and external photo shoots and filming • Supporting the Marketing Manager in booking, designing and tracking advertising • Creative input into new advertising campaigns, liaison with advertising agencies, designers and printers. • Providing assistance with proofreading, copy writing, editing copy and information collection • Coordinating, representing and promoting the School at national and international exhibitions and providing post-event market analysis • Management of the School’s annual graduation prize-giving and coordination of School events in relation to major accreditations, audits and major speakers’ events Marketing Officer at City of Bristol College August 2012 - April 2013 • Developed and implemented targeted marketing plans to support the College in achieving its recruitment targets • Commissioned work from the Creative and Communications teams from concept to production • Ensured that all marketing activities contributed to the pursuit of the College’s key strategic objectives, desired brand position, reputation and image • Advised managers, providing support and guidance on the full promotional mix including advertising, PR, direct marketing, market research, events, copy, publications and online communications • Managed the budgets of marketing activities and ensured effective use of resources • Organised and attended open days and events, recruitment days, community and employer events • Contributed to the update of website and corporate social media content • Took a lead role in the planning, implementation and analysis of integrated marketing campaigns for all Higher Education and International activities Marketing Coordinator at University of the West of England Students' Union August 2011 - July 2012 • Assisted in the organisation and production of Freshers’ Fairs, Open Days and a variety of events • Identified and monitored stakeholder opinion, behaviour and demographics through market research • Managed and coordinated promotional teams • Developed and implemented marketing communication plans for events and services to ensure effective communication with stakeholders Page3 • Effectively contributed to UWESU’s website, social media tools and print publications • Managed contract with external sales company to generate maximum income • Produced and presented business proposals to Senior Management and Trustees • Collaborated with the graphic design team Marketing Assistant at Bristol Business School, University of the West of England September 2009 - September 2010 • Liaised with internal and external contacts, including event sponsors such as Nokia and Baker Tilly • Assisted in the implementation of integrated marketing campaigns and projects • Assisted in the organisation of recruitment events including open days and guest speaker events • Managed the process of all direct marketing and distribution of mailings • Developed effective relationships with administrative teams, academic colleagues and external suppliers • Responsible for the maintenance and development of course pages and online news and events pages • Assisted in the development of marketing communications including newsletters and direct marketing • Collated and analysed market intelligence data using a variety of sources including competitor websites, national and regional press, research reports and HESA Statistics