Duncan Mackay

Skills Offered

• - Marketing
• - Strategic Marketing
• - Social Media Marketing

Personal Introduction

An award winning digital marketer responsible for setting the digital vision and implementing digital strategies to achieve ROI for both servicing and sales. Extensive experience of digital marketing strategy development, corporate metrics and successful project delivery. An analytical, original thinker with innovative approaches to B2B across integrated channels.

Qualifications

Duncan is yet to share this information.

Experience

Overall responsibility for creating and implementing digital strategies for oa wide ranging customer base. Architecture and build of self service channels to drive channel migration and reduce cost to serve. Working closely across the business to focus business need and deliver award winning digital services to increase customer satisfaction and build retention. • Objective led nurturing and lead generation campaigns to produce clear ROI.• Senior level reporting and analysis to demonstrate channel effectiveness.• Setting the vision and pace for digital transformation • Planning and implementation of team wide projects and campaigns• Lead digital marketing campaigns and activities, including SEM, SEO, email marketing, display and social media.• Manage creative, digital agencies and IT to ensure projects and improvements are delivered.• Responsible for the full digital life cycle from generating brand awareness and traffic all the way through to conversion and retention.