Scott Ingram

Skills Offered

Scott is yet to share this information.

Personal Introduction

Scott Ingram is an imaginative and analytical Digital Marketer with 4 years’ experience and a knack for creating connections that resonate deeply. | Entrepreneurial, insightful and commercially oriented with particular skills in brand, strategy and content creation, Scott lends himself well to creative, communicative, strategic and client facing roles. || He’s a team player at heart and has been fortunate to work on an abundance of different aspects of the business - from crafting business strategies, brands and business development to designing brilliant user experiences, copy-writing, content marketing, website development and community management. | Avid reader and learner.

Qualifications

• Google Analytics & Adwords (link)

• Distilled SEO 101 & Further SEO Course (link)

• Shaw Academy - Digital Marketing Diploma – Distinction (link)

• Hubspot Inbound Certification (link)

Experience

Nov 2015 to Present Freelance Digital Marketing Consultant Dublin, Ireland I’ve most recently been working as a Digital Marketing Freelancer, helping clients across a variety of industries around the globe with their digital marketing needs including branding & strategy, inbound and SEO to PR, website design, and crowdfunding consultancy.  Business Development:- Pitching and winning clients’ business as well as managing relationships and communicating clearly and concisely. Content & Inbound Marketing:- Creating a plethora of content such as blogging, website copy-writing, newsletters, email workflows and social media marketing. SEO, SEM & Website Development:- Conducting website audits, competitor & inbound link analysis, strategic keyword research as well as keyword focused content creation.- Setting up, managing & reporting of Google Analytics as well as AdWords Campaigns and Webmaster Tools.- WordPress theme implementation and website design/redesigns. Branding & Strategy:- Conducting market research, brand development and creating brand strategy documents. Graphic Design (Print and Web):- Creating promotional materials, website & email graphics, social media graphics, infographics. Crowdfunding Consultancy:- Consulting on strategy, crafting campaign content as well as media research and engagement & social media marketing. Mar 2016 to Nov 2016 Co-Founder – Serene Cards Dublin, Ireland An “Introduction to Mindfulness” start up, create by myself and a friend. A bespoke deck of cards consisting of simple mental fitness based challenges & reminders to help people better manage life’s stresses, be calmer, better focused and overall more empathetic.  Brand Creation & Marketing strategy:- Conducted market research, identified key target market and created buyer personas, knowledge matrices and available touch points to be seen- Created the concept and outlined the brand – including brand voice, guiding core values and mission.- Strategy – choosing target markets and verticals to focus on as well as defining core activities to drive sales. Product and Packaging Design:- Oversaw entire process of design to final product and packaging creation. Website design and implementation:- Oversaw and implemented entire process from back end logistics (hosting, SEO etc.) to front end visual design and layout. Content creation:- Created content calendars and content activities - social media, blog, videos etc.- Oversaw and managed content contributors as well as undertook video editing, blog writing, social media content creation etc. SEO/keyword strategy:- Researched and implemented keyword strategies to drive content creation and customer acquisition. PR & Media outreach:- Researched and executed strategy by identifying highly relevant influencers and media to secure coverage. Feb 2013 to Nov 2015 Community Manager – The Pip - Galvanic Ltd. Dublin, Ireland The Pip is a stress measurement and management biosensor accompanied by a suite of apps. I joined in the company’s infancy & cut my teeth on a lot - contributing to research, brand strategy and major decision making as well as general digital marketing activities.  Digital content creation:- Managed blog publishing process: organizing calendar and contributors, writing and publishing SEO’d content, managing infographic creation as well as managing syndicated content.- Drove and executed visual/content hierarchy overhaul of website - improved visitor retention and conversion rates.- Created copy for promotional material (sales brochures, informational leaflets - digital and print).- Produced/Creatively oversaw a number of promotional and explanatory videos and animations: storyboarding, scripting, editing, voice over, music selection etc.- Headed project group for new guided and interactive meditation app idea generation and oversaw it through the proposal and development stages. Organised and managed our successful Kickstarter crowdfunding campaign (the 1st Irish company to raise over $100,000 on the US platform):- Developed and oversaw all PR activities: conducting lead research, drafting press releases, building relations with writers and media, fielding inbound inquiries.- Managed the platform and all communications with our community during and post campaign.- Responsible for our backer rewards strategy & making tactical changes during campaign. Organized and assisted in consumer research/shaping of product positioning as well as developed and executed marketing plan and media relations. Managed and communicated frequently with Stakeholders. Assisted in creating numerous email workflows (post purchase, lead generating content etc.) as well as setting up and fielding all inbound website inquiries. Oversaw two separate packaging runs – included creative briefing, designs and manufacturing. Managed all Social media platforms as well as co-ordinated with our social advocacy and web development agency’s activities.