Hanta Andrianaivo

Marketing Manager

I am available to help, please get in touch.

London

Skills Offered

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Personal Introduction

Currently Marketing Manager for a Cyber Security Company, I have been working in Digital Marketing for almost 9 years.  My diverse background demonstrates exceptional strategic and operational skills in Marketing, using the main channels like Paid Search, Email/CRM, Social Media and SEO.  Key competencies: -        Marketing Strategy (B2C & B2B): marketing plan definition and execution -        Branding & communication: brand visual identity, brand positioning, events, PR -        CRM: email marketing, marketing automations, leads generation and nurturing -        Digital Project Management: website revamp, mobile app creation, mobile site optimisations, CRO testing -        Performance tracking and monitoring -        Team & Budget Management   Key personal skills: -        High level of organisational skills, ability to prioritise and delegate with attention to detail -        Excellent interpersonal skills, ability to engage stakeholders and lead projects successfully -        Good analytical mind, ability to apprehend and address complex projects or issues -        Creative and can-do mind set, ability to develop innovative concepts 

Qualifications

  • Education:

  • Master in Management @ Neoma Business School / 2005-2009Major in Marketing and Entrepreneuship

  • Language Skills:

  • French (native)

  • English (full professional proficiency)

  • German (full professional proficiency)

  • Computer and Software Skills:

  • Microsoft Office: Word

  • PowerPoint

  • and Excel

  • CRM: Salesforce

  • Pardot

  • Email Providers: Neolane

  • Emailvision

  • MailPerformance

  • Emarsys

  • Dotmailer

  • Ongage

  • Web analytics: Google analytics

  • AT Internet

  • Acquisition: Google Adwords

  • Web Project Management: Redmine

  • Jira

  • Task Management: Asana

Experience

Marketing Manager @SSL247 (Cyber Security) / 2016 - Present  Managing a team of three Marketing Executives and two Marketing interns, I am responsible for the definition and implementation of the Marketing Strategy (B2B) across all markets (EMEA, US, LATAM) and channels (Email Marketing, Content Marketing, Paid Search, Social Media and Direct Marketing). Marketing Manager @Vivastreet (Classifieds) / 2013 - 2015 My role consisted in ensuring the implementation of the marketing plan. I was mainly responsible for the CRM strategy using one-time email campaigns and recurring automated sequences to increase retention and engagement. I also provided Marketing leadership with several UI/UX cross-functional projects such as the email alerts and A/B tests. Through my daily challenges and projects, I have acquired technical skills and strengthened my knowledge in web analytics. Product Marketing Manager @Figaro Classifieds / 2009 - 2013   Responsible for the full marketing mix of the real-estate brand portfolio (Explorimmo, Explorimmoneuf, Propriétés de France, Explorimmovacances), I defined and executed the marketing strategy using offline and online channels such as CRM, social media, print advertising, sponsorships and event communication. I was also the project owner of several web and mobile projects. Web Project Manager Assistant @La Banque Postale (Banking) / 2007 - 2009   The company biggest challenge was to deliver its customers the best experience as well as high quality services by enhancing its digital services. As part of the Digital team, I was involved in different projects related to the bank’s websites.

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