Felicity Mather

Skills Offered

• - Marketing
• - Advertising
• - Concept Development

Personal Introduction

I'm an enthusiastic and curious marketeer, currently working for Boots managing the Parenting Club loyalty scheme. I've got a varied and interesting role, managing lots of different communications including magazines, email, direct mail, in store materials and digital apps and magazines. Outside of work, I'm studying towards the Chartered Institute of Marketing Certificate in Professional Marketing and have always been a keen volunteer for a number of different charities including Macmillan, Children in Need and smaller, local charities as well. I'd love to be able to use my skills to support a charity, so please get in touch if you think I could help! 

Qualifications

• BA English Literature and Creative Writing

• Prince II Project Management

• Studying towards CIM Level 4 Certificate in Professional Marketing

Experience

I started out as a copy writer for an e-learning company, and still have a passion for writing marketing and communications materials- my degree was in English and Creative Writing, and I really enjoy putting these skills in to practice.  My marketing career began with a role in digital marketing for Boots.com, where I managed online campaigns from conception through to delivery working with writers, designers and web developers to deliver great, creative campaigns. I also have extensive experience of reporting on campaign results, and reviewing performance, to understand how a campaign could be improved.